# Luxurious French Mouthwash Buly's Eau De La Belle Haleine is a Decadent $41 Mouthwash By Laura McQuarrie | Published 2014-07-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mouthwash References: [gizmodiva](http://gizmodiva.com/other_stuff/eau-de-la-belle-haleine-gentle-mouthwash-french-beauty-company-buly.php) & [style](http://www.style.com/beauty/beautycounter/2014/07/chicest-mouthwash-ever-grace-bathroom-sink/) Mouthwash is generally one of those personal care products that you continually buy, but it's typically not one that you lust after the same way as something like a decadent hand cream or a luxurious soap. However, if there was ever a mouthwash to covet, it's the French Eau de la Belle Haleine mouthwash from Buly, which is just as fancy as it sounds. The mouthwash has a gentle [Moroccan-mint flavor](https://www.trendhunter.com/trends/swish-mouthwash), which is a pleasant alternative to some of the harsher mouth rinses out there. The packaging for the Eau de la Belle Haleine is just as decadent as its contents, featuring a winding serpent illustration on it that makes it look more like a [fancy fragrance bottle](https://www.trendhunter.com/trends/perfumed-milky-body-wash) than one for mouthwash. At $41 per bottle, the mouthwash has a price to match its claims of luxury. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 79% | Activity: 99% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Luxurious Mouthwash:** Disruptive innovation opportunity: Create high-end mouthwash products that appeal to consumers seeking a luxurious oral care experience. - **Personal Care Packaging:** Disruptive innovation opportunity: Design unique and extravagant packaging for personal care products to enhance their perceived value and create a luxury experience for consumers. - **Alternative Mint Flavors:** Disruptive innovation opportunity: Develop mouthwash with alternative mint flavors to cater to consumers looking for a more pleasant and exotic taste experience. ### Where This Applies - **Oral Care:** Disruptive innovation opportunity: Introduce premium oral care products that provide a luxurious and elevated experience for consumers. - **Packaging:** Disruptive innovation opportunity: Create innovative and visually appealing packaging solutions for various industries, including personal care, to differentiate products and attract consumer attention. - **Flavorings:** Disruptive innovation opportunity: Develop unique and alternative flavorings for use in personal care products, including mouthwash, to provide consumers with new taste experiences. ## Related on Trend Hunter - [Luxe Oral Sprays](https://www.trendhunter.com/trends/luxurious-oral-spray.md) - [Luxury Oral Health Sprays](https://www.trendhunter.com/trends/selahatin-escapist.md) - [Precious Dental Polishes](https://www.trendhunter.com/trends/dental-polish.md) - [Detoxifying Charcoal Mouthwashes](https://www.trendhunter.com/trends/charcoal-mouthwashes.md) - [Minty Lemongrass Mouthwashes](https://www.trendhunter.com/trends/renew-liquid-mouthwash.md) - [Alcohol-Free Mouth Rinses](https://www.trendhunter.com/trends/alcoholfree-mouth-rinse.md) - [Thoughtfully Crafted Mouthwashes](https://www.trendhunter.com/trends/empowermint-mouthwash.md) - [Ayurvedic-Inspired Mouthwash Formulas](https://www.trendhunter.com/trends/harmonizer-mouthwash.md) - [Complete Oral Care Kits](https://www.trendhunter.com/trends/wash-your-mouth-kit.md)