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# CBD In-Mouth Pouches
Cannadips Take Inspiration from Tobacco Snus

By Laura McQuarrie | Published 2020-07-06 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/mouth-pouches
References: [prnewswire](https://www.prnewswire.com/news-releases/spectrumleaf-cannadips-now-activated-in-7-european-regions-301088055.html) & [Cannadips.eu](http://Cannadips.eu)

While there are [cannabis-infused powders, sublingual strips and beadlets](https://www.trendhunter.com/trends/fastacting-thc-dissolvable) that can be consumed orally, SpectrumLeaf offers a different experience with its [cannabis-infused in-mouth pouches](https://www.trendhunter.com/trends/nonaddictive-pouch). Cannadips were inspired by the concept of tobacco snus, which are smokeless, moist powder tobacco pouches that can be placed under the top lip. Cannadips [CBD](https://www.trendhunter.com/trends/addcbd-food-enhancer) pouches are tobacco-free, nicotine-free and THC-free, and specifically appeal to tobacco snus users who want to make the switch without changing their pouch-in-mouth habit.

The all-natural, vegan and fast-acting pouches are discreet, with lab results that are openly shared for every batch to ensure transparency and quality. At the Hemp & CBD Expo in the UK, the innovative CBD pouches brand was recognized with first place for Best Edible and second place for Best Innovation.

Image Credit: SpectrumLeaf Limited

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 36% | Activity: 47% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What's Driving This Trend

- **CBD In-mouth Pouches:** Creating a new category of cannabis products and providing a discreet consumption method, this trend opens up opportunities for companies to innovate and develop new products in the cannabis industry.
- **Tobacco-free Substitutes:** As more consumers seek to cut back on their nicotine consumption, offering tobacco-free substitutes with a similar experience presents a potential for disruptive innovation in the smoking and tobacco industry.
- **Openly Shared Lab Results:** Transparency is becoming increasingly important for consumers, creating an opportunity for companies to establish trust and loyalty by providing openly shared lab results for their products.

### Who This Affects Most

- **Cannabis:** The cannabis industry has the potential to innovate and expand with the creation of new categories of products like CBD in-mouth pouches.
- **Smoking and Tobacco:** The smoking and tobacco industry can potentially innovate by developing tobacco-free substitutes that provide a similar experience for consumers.
- **Lab Testing and Analysis:** The lab testing and analysis industry can provide value by ensuring transparency and quality through independent testing for companies in the cannabis and tobacco industries.

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