# Lip Rug Graffiti NYC's Moustache Man Makes the Morning Commute a Bit More Fun By Souzan Michael | Published 2011-07-13 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/moustache-man References: [crushable](http://crushable.com/other-stuff/youve-been-moustached/) & [adweek](http://www.adweek.com/adfreak/nycs-moustache-man-subway-ad-vandal-finally-captured-132950) Vandals drawing moustaches on [billboard advertisements](https://www.trendhunter.com/trends/mosaic-north-america) is not a new concept, but Moustache Man adds his own flair to his creations. Instead of scribbling a typical moustache onto [movie ads](https://www.trendhunter.com/trends/axe-campaign) and the like, New York City's Moustache Man simply writes the word 'moustache' above celebrities' upper lips; simple, yet so effective. Turning a subway ride into a scavenger hunt of sorts for New Yorkers, the [public doodles](https://www.trendhunter.com/trends/surreal-street-art-1) have commuters constantly on the lookout for his latest work. Unfortunately, the infamous Moustache Man was recently caught. 26-year-old Joseph Patrick Waldo has been charged with causing $1,500 in public damages. He issued the following statement: "I'm sorry for my actions and have agreed to fully cooperate and never do it again." Too bad, Cameron Diaz looked pretty good with a moustache. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 21% | Activity: 23% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) ## Key Themes ### Key Themes Behind This Trend - **Creative Vandalism:** Opportunity for individuals to add their own artistic touch to public spaces by creatively vandalizing existing advertisements. - **Scavenger Hunt Marketing:** Businesses can engage customers by turning their products or advertisements into a scavenger hunt, creating excitement and anticipation. - **Controversial Marketing:** Creating controversial and attention-grabbing marketing campaigns that generate buzz and create a unique brand image. ### Where This Applies - **Advertising:** Opportunity for advertising agencies to collaborate with street artists and create innovative guerrilla marketing campaigns. - **Art:** Artists can utilize public spaces and existing advertisements as their canvas, blurring the lines between art and vandalism. - **Fashion:** Fashion brands can incorporate elements of surprise and playfulness into their advertising, appealing to a younger, urban demographic. ## Related on Trend Hunter - [Enigmatic Graffiti Incidents](https://www.trendhunter.com/trends/enigmatic-graffiti.md) - [Unique Real Facial Hair Billboards](https://www.trendhunter.com/trends/dollar-shave-club1.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Viral Slogan-Inspired Campaigns](https://www.trendhunter.com/trends/manscaped1.md) - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md) - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md) - [Art Doodle-Collaborative Napkins](https://www.trendhunter.com/trends/tissue-box-collection.md) - [March Madness Chip Ranges](https://www.trendhunter.com/trends/pringles-march-mustache-collection.md) - [Hilarious Male Grooming Ads](https://www.trendhunter.com/trends/manscaped-and-pete-davidson.md)