# Angelic Rocker Ads The Moussy Spring 2012 Campaign Stars Abbey Lee Kershaw By Meghan Young | Published 2012-02-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/moussy-spring-2012-campaign References: [fashiongonerogue](http://fashiongonerogue.com/abbey-lee-kershaw-moussy-spring-2012-campaign-terry-richardson/) & [moussy.ne.jp](http://www.moussy.ne.jp/) The rough and seductive rocker looks showcased throughout the Moussy Spring 2012 campaign cannot diminish the angelic beauty of model Abbey Lee Kershaw. In place of the punk-styled hair that she had in the [Fall 2012 ad campaign](http://www.trendhunter.com/trends/abby-lee-kershaw-moussy-fall-2011) Kershaw's porcelain face is bordered by a cloud of platinum blond curls. The contrast between the fashion and beauty looks adds an interesting twist to the traditional punk style. Lensed by controversial American photographer Terry Richardson, Moussy Spring 2012 campaign is not as raunchy as one would expect. Although the Australian beauty is incredibly sexy in each still, her cherubim look tames it. The Moussy Spring 2012 campaign is filled with [tie-dyed denim, leather biker jackets](https://www.trendhunter.com/trends/sydney-sweeney-1) and shredded shirts. As edgy as each ensemble is, there is a [fun femininity](https://www.trendhunter.com/trends/contemporary-femininity) to them as well. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 68% | Activity: 28% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Rough and Seductive Rocker Looks:** Disruptive innovation opportunity: Create a line of rock-inspired fashion that combines edginess with femininity. - **Tie-dyed Denim:** Disruptive innovation opportunity: Develop a sustainable and eco-friendly method for achieving tie-dye patterns on denim clothing. - **Controversial Photography Campaigns:** Disruptive innovation opportunity: Utilize technology to create interactive and immersive experiences within photography campaigns. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Incorporate sustainable and eco-friendly practices into the fashion industry. - **Photography:** Disruptive innovation opportunity: Integrate virtual reality and augmented reality technologies into photography to enhance viewer experiences. - **Beauty:** Disruptive innovation opportunity: Combine unconventional beauty looks with traditional styles to create unique and appealing beauty campaigns. ## Related on Trend Hunter - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [90s-Inspired Retro Trainers](https://www.trendhunter.com/trends/lily-mcmenamy-1.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)