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# Gas-Masked Playthings
The Mousemask Murphy in Airplane Figure Soars with Biza

By Matt Ho | Published 2011-07-04 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/mousemask-murphy-in-airplane-figure
References: [curatedmag](http://www.curatedmag.com/news/2011/07/01/mousemask-murphy-in-airplane-stealth-version/) & [zacpac.ne.jp](http://www.zacpac.ne.jp/)

Ron English and ZacPac are back again with the exciting Mousemask Murphy in Airplane Figure.

Having already brought out the menacing ‘Grin and Bear It’ [Bearbrick-like figure](https://www.trendhunter.com/trends/playstation-x-berbrick), both Ron English and ZacPac are delighting fans with the Mousemask Murphy in Airplane Figure. While the resemblance to Mickey Mouse is quite uncanny, it’s not the [Disney](https://www.trendhunter.com/trends/blazeradorned-bear-figure) character. Instead, this character is from one of English’s paintings. The figure depicts this unusual rodent in a gas mask jetting around in a black airplane.

The Mousemask Murphy in Airplane Figure will debut at the Popaganda show in Japan in early July. This will be officially available for sale at the San Diego Comic Con booth; it will be [limited to 100 pieces](https://www.trendhunter.com/trends/mega-space-molly).

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 20% | Activity: 6% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys)

## Key Themes

### What's Driving This Trend

- **Character Merchandising:** Opportunity for businesses to collaborate with artists and creators to produce unique collectibles and merchandise.
- **Pop Culture Crossovers:** Opportunity for companies to produce hybrid products that combine popular culture references with everyday items.
- **Limited Edition Items:** Opportunity for businesses to create limited edition items for collectors and fans, creating a sense of exclusivity and desire.

### Who This Affects Most

- **Toy Industry:** Potential for toy companies to collaborate with artists to create unique and collectible figures.
- **Art Industry:** Opportunity for artists to collaborate with businesses to produce merchandise and collectibles based on their artwork.
- **Entertainment Industry:** Potential for entertainment companies to create limited edition merchandise and products based on their popular franchises.

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