# Round-Bottomed Bottles MOUS Shaker Bottles Were Designed Specifically for Protein Shakes By Ell Smith | Published 2017-06-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mous-shaker-bottles References: [yankodesign](http://www.yankodesign.com/2017/06/21/a-bottle-redesigned-for-fitness/) & [mousfitness](https://mousfitness.com/) The MOUS shaker bottles have one purpose: to help people consume [protein shakes](https://www.trendhunter.com/trends/oat-shaker). Any energy drink aficionado will tell you about the powdery ring that forms along the bottom of their bottle. Not only is it an aesthetic eyesore, but it's tough to clean, resulting in a bacteria build-up that could make those consuming a healthy beverage sick. MOUS aimed to end this issue by designing a specialized bottle with a round bottom, making for an easy-to-clean, non-stick, and [odor-resistant experience](https://www.trendhunter.com/trends/the-tumbler-by-air-up). The bottle is designed with an outer casing that makes for an easier grip, and a design that's short and wide. This design ensures that the accessory is easy to carry when you're running from your office to the gym. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 94% | Activity: 95% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Protein Shake Bottles:** Designing specialized shaker bottles for easy protein shake consumption and cleaning presents an opportunity for disruption in the health and fitness industry. - **Round-bottomed Containers:** The trend towards utilizing round-bottomed containers could disrupt the traditional packaging industry and result in cost savings for businesses. - **Non-stick Drinkware:** Innovative materials and designs for non-stick drinkware present a trend that could disrupt the housewares and kitchenware industry. ### Where This Applies - **Health and Fitness:** Specialized protein shake bottles present an opportunity for disruption in the health and fitness industry, providing easier and safer consumption of health supplements. - **Packaging:** The trend towards round-bottomed containers could disrupt the traditional packaging industry and provide businesses with cost savings in production and shipping. - **Housewares and Kitchenware:** The trend towards non-stick drinkware could disrupt and innovate the housewares and kitchenware industry, presenting new materials and designs to consumers. ## Related on Trend Hunter - [Hexagonal Supplement Shaker Bottles](https://www.trendhunter.com/trends/yeti-yonder-shaker-bottle.md) - [Angled Grip-Friendly Water Bottles](https://www.trendhunter.com/trends/m2o-bottle-design.md) - [On-the-Go Blending Bottles](https://www.trendhunter.com/trends/the-elixir-mixer.md) - [Motivational Hydration Bottles](https://www.trendhunter.com/trends/disruptive-drinkware.md) - [Countertop Supplement Mixers](https://www.trendhunter.com/trends/brezza-supermix.md) - [Combination Modular Bottles](https://www.trendhunter.com/trends/berry-bottle.md) - [Shatter-Resistant Glass Bottles](https://www.trendhunter.com/trends/onlywater.md) - [Nutritious Protein Milkshakes](https://www.trendhunter.com/trends/shaken-udder-protein-milkshakes.md) - [Cleaning-Friendly Water Bottles](https://www.trendhunter.com/trends/breakbottle-water-bottle.md)