# Time Zone Soda Campaigns Mountain Dew Presents 'Mountain Time' to Offer Free Soda By Debra John | Published 2024-08-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mountain-time References: [prnewswire](https://www.prnewswire.com/news-releases/the-mountain-is-calling-mountain-time-is-the-official-unofficial-time-zone-of-mountain-dew-302231080.html?tc=eml_cleartime) & [welcometomtntime](https://welcometomtntime.com/)  Mountain Dew is launching its 'Mountain Time' campaign, to encourage people to embrace the 'Mountain Time Zone' by offering opportunities to receive a free Mountain Dew soda. From now until December 31, Mountain Dew is implementing a "geofencing promotion across the Mountain Time Zone." Individuals who enter the zone can claim a free Mountain Dew; once within the Mountain Time Zone, they can access their voucher for a free Mountain Dew by revisiting the website. Additionally, Mountain Dew is introducing 'Mountain Dew Hauls,' a contest offering to cover moving expenses for five winners relocating to the new time zone. Winners will also receive free Mountain Dew for a year and a 'Mountain Dew Outdoor Gear' package. To enter, "participants must create a TikTok video detailing their reasons for moving to the Mountain Time Zone and their plans for outdoor activities —the video must include the hashtags #MountainDewHauls and #contest." Image Credit: Mountain Dew ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 70% | Activity: 87% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Geofencing Promotions:** Geofencing technology is utilized to distribute free products within a specific geographic zone, creating localized and targeted marketing opportunities. - **Social Media Contests:** Social media platforms like TikTok are leveraged for contests that generate user-generated content and increase brand engagement. - **Time Zone Marketing:** Time zone-specific campaigns offer unique and experiential marketing by aligning promotions with regional characteristics and behaviors. ### Sectors Adopting This - **Beverage Industry:** Innovative marketing campaigns like time zone engagement can revitalize brand awareness and cultivate regional loyalty. - **Digital Marketing:** Geofencing and social media integration introduce new avenues for targeted and interactive consumer engagement. - **Outdoor Recreation:** Product promotions that incorporate outdoor activities and gear can appeal to consumers' adventurous lifestyles and expand market reach. ## Related on Trend Hunter - [Tattoo-Based Soda Sweepstakes](https://www.trendhunter.com/trends/las-vegas-giveaway.md) - [Complimentary Eclipse Sodas](https://www.trendhunter.com/trends/mtn-dew-pitch-black-eclipse-edition.md) - [Mountain Soda Campaigns](https://www.trendhunter.com/trends/the-mountain-dude.md) - [Winter Escape Soda Promotions](https://www.trendhunter.com/trends/mountain-dew-baja-cabo-citrus-soda.md) - [Outdoors-Inspired Soda Flavors](https://www.trendhunter.com/trends/mtn-dew-outpost-1.md) - [Summertime Americana Sodas](https://www.trendhunter.com/trends/mtn-dew-sodas.md) - [Hard Soda Expansions](https://www.trendhunter.com/trends/texas-town.md) - [40s-Inspired Commemorative Sodas](https://www.trendhunter.com/trends/mountain-dew-commemorative-can.md) - [Holiday-Ditching Vacation Offers](https://www.trendhunter.com/trends/allexpense-paid-trip.md)