# Resoled Shoe Revivals Patagonia Partners with Mountain Soles to Extend Footwear Life By Katie Cordrey | Published 2010-03-14 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/mountain-soles References: [mtnsoles](http://www.mtnsoles.com/) & [patagonia](http://www.patagonia.com/web/us/home?slc=en_US&sct=US) [Patagonia](https://www.trendhunter.com/trends/patagonia-2), the Portland, Oregon outdoor clothing and gear company, makes great shoes and wearers want them to last. Patagonia understands. The [eco-conscientious company](https://www.trendhunter.com/trends/patagonia-films) encourages customers to have their shoes resoled and has partnered with [Mountain Soles](https://www.trendhunter.com/trends/4130-flat-bar) to provide resoles and shoe repairs. In addition to resoling Patagonia shoes, Mountain Soles offers repair services for a variety of shoes, clothes, tents, backpacks and other items. Resoling and repair makes a lot of sense for the environment and for customers watching their expenditures in a tight economy. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 51% | Activity: 69% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Shoe Resoling and Repair:** The trend for resoling and repairing shoes is growing as consumers become more eco-conscious and cost-conscious. - **Sustainable Footwear:** Brands that offer resoleable and repairable footwear are disrupting the industry and meeting the demands of environmentally and socially conscious consumers. - **Circular Fashion:** The resole and repair trend is part of the larger movement towards circular fashion, where keeping items in use and out of landfills is a top priority. ### Sectors Adopting This - **Footwear:** Footwear brands that offer resoleable and repairable shoes are disrupting the industry and carving out a niche in sustainable footwear. - **Fashion:** The resole and repair trend is impacting the fashion industry by encouraging a shift towards circular fashion and supporting a more sustainable future. - **Outdoor and Sports Retail:** Retailers in the outdoor and sports industry have an opportunity to appeal to eco-conscious and cost-conscious consumers by offering resole and repair services for shoes, tents, backpacks, and other gear. ## Related on Trend Hunter - [Rewarding Recycling Initiatives](https://www.trendhunter.com/trends/patagonia-2.md) - [Sustainable Modular Sneakers](https://www.trendhunter.com/trends/modular-sneaker-1.md) - [Ultra-Sustainable Hiking Boots](https://www.trendhunter.com/trends/sustainable-hiking-boot.md) - [Sustainable Warm Parka Designs](https://www.trendhunter.com/trends/stormshadow-parka.md) - [Sustainable Winter-Ready Footwear](https://www.trendhunter.com/trends/timberland-2.md) - [Recycled Rope-Made Footwear](https://www.trendhunter.com/trends/shore.md) - [Repurposed Patchwork Footwear](https://www.trendhunter.com/trends/reimagined-by-ugg.md) - [Resurrected Snow Terrain Clogs](https://www.trendhunter.com/trends/snowclog-advanced.md) - [Plant-Based Footwear Outsoles](https://www.trendhunter.com/trends/natural-rubber-outsoles.md)