# Secret Lair Museums This Mountain Museum by Zaha Hadid Architechts Burrows Through a Cliff By Alexander Lam | Published 2013-07-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/mountain-museum References: [mymodernmet](http://www.mymodernmet.com/profiles/blogs/zaha-hadid-messner-mountain-museum) & [zaha-hadid](http://www.zaha-hadid.com/) The designers at [Zaha Hadid Architects](https://www.trendhunter.com/trends/trojena) have created yet another architectural wonder with the Messner [Mountain Museum](https://www.trendhunter.com/trends/usm) design. Zaha Hadid's concept design envisions a building built straight through a mountain. The [futuristic structure](https://www.trendhunter.com/trends/the-lucas-museum-of-narrative-arts) burrows through a grassy mountain in the Mount Kronplatz region in order to stylishly house the museum's treasures. One side of the building juts out of the mountain while the other acts as an entrance by protruding from the other side. The museum design will be built as the sixth part of the Messner Mountain Museum. Zaha Hadid chose the location because of the unique opportunity to provide visitors with an amazing view of the Dolomites. The architectural firm will be working with mountaineer Reinhold Messner and ski resort Kronplatz to make the museum a reality. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 47% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### What's Driving This Trend - **Mountain-carved Buildings:** The trend of carving buildings through mountains presents an opportunity for innovative architectural design. - **Futuristic Museums:** The trend of creating museums with cutting-edge designs and unique locations can attract visitors and promote interesting experiences. - **Nature-inspired Architecture:** The trend of blending architecture with nature offers various opportunities to create visually stunning and immersive buildings. ### Who This Affects Most - **Architecture:** The architecture industry has an opportunity to create disruptive innovative designs that blend with nature and offer unique experiences. - **Tourism:** The tourism industry can benefit from the trend of building museums in natural and unique locations to attract visitors and offer a memorable experience. - **Art and Culture:** The art and culture industry can explore opportunities to create museums with ambitious designs that aesthetically fit with their mission and narrative objectives. ## Related on Trend Hunter - [Mountaintop Viewpoint Ski Resorts](https://www.trendhunter.com/trends/trojena.md) - [Old Mine Tunnel-Integrated Museums](https://www.trendhunter.com/trends/atelier-xk.md) - [Dynamic Installation Science Museums](https://www.trendhunter.com/trends/hainan-science-museum.md) - [Galactic-Themed Sci-Fi Museums](https://www.trendhunter.com/trends/star-cloud.md) - [Kilometer-Long Museums](https://www.trendhunter.com/trends/zaishui-art-museum.md) - [Color-Shifting Art Museums](https://www.trendhunter.com/trends/the-quartet-songzhuang-z-museum.md) - [Infinity Loop-Shaped Museums](https://www.trendhunter.com/trends/yohoo-museum.md) - [Swept Roof Underground Museums](https://www.trendhunter.com/trends/deep-time-palace.md) - [Beautifully Sculptural Concrete Museums](https://www.trendhunter.com/trends/lusail-museum.md)