# THC-Infused Beverage Distributions Mountain High Seltzer Has Crossed a Significant Milestone By Kalin Ned | Published 2025-06-11 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/mountain-high-seltzer References: [finance.yahoo](https://finance.yahoo.com/news/mountain-high-seltzer-first-thc-140000412.html)  [Mountain High Seltzer](https://www.trendhunter.com/trends/mountain-shot) has emerged as Virginia's first legally distributed THC-infused beverage through a groundbreaking partnership with Hoffman Beverage and [Virginia Eagle](https://www.trendhunter.com/trends/pound-penny-spirits), an [Anheuser-Busch](https://www.trendhunter.com/trends/mitra9-2) wholesaler. This marks a significant milestone as the first collaboration between a hemp beverage company and mainstream alcohol distributors in the state. Produced in the Blue Ridge Mountains region, these non-alcoholic seltzers contain a balanced two milligrams of THC and four milligrams of CBD per can. Derived from legal hemp sources, Mountain High Seltzer offers consumers a mild, fast-acting experience that begins within 10-15 minutes of consumption. The low-dose THC/CBD formulation provides an accessible entry point for cannabis-curious adults seeking mild relaxation without intense psychoactive effects, while the rapid onset time offers predictable results compared to traditional edibles. Mountain High Seltzer is available in two flavor varieties — Wild Berry and Lemon Lime. Image Credit: Mountain High Seltzer ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 22% | Activity: 24% | Freshness: 43% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Thc-infused Beverages:** The creation of THC-infused beverages offers an innovative way to experience cannabis benefits through a non-traditional, consumable format. - **Mainstream and Cannabis Collaborations:** Partnerships between cannabis companies and mainstream distributors like Anheuser-Busch wholesalers are paving the way for cannabis products to enter conventional retail channels. - **Rapid-effect Cannabinoid Products:** The development of cannabinoid products with quick onset times provides a distinct advantage over traditional edibles, ensuring users enjoy predictable and controlled effects. ### Industries Being Reshaped - **Cannabis Beverages:** The cannabis beverage industry continues to expand, meeting the increasing demand for alternative ways to consume THC and CBD besides smoking or edibles. - **Alcohol Distribution:** Alcohol distributors entering the THC beverage market highlight a shift towards diversification and embracing new product categories within established networks. - **Functional Beverages:** The functional beverage sector is experiencing significant growth as more consumers seek drinks that offer both refreshment and health benefits, such as stress relief and relaxation. ## Related on Trend Hunter - [Free-From Cannabis Seltzers](https://www.trendhunter.com/trends/hi-seltzer.md) - [Collaboration Cannabis Seltzers](https://www.trendhunter.com/trends/tall-elevated-seltzer.md) - [Fast-Acting THC Seltzers](https://www.trendhunter.com/trends/fastacting-thc-seltzers.md) - [Adventurous THC-Infused Drinks](https://www.trendhunter.com/trends/trail-magic.md) - [Low-Dose THC Seltzers](https://www.trendhunter.com/trends/anytime-seltzers.md) - [Free-From Cannabis Seltzers](https://www.trendhunter.com/trends/tall-elevated-seltzers.md) - [Low Calorie Cannabis Seltzers](https://www.trendhunter.com/trends/curaleaf.md) - [Premium Alcohol Beverage Alternatives](https://www.trendhunter.com/trends/highpour.md) - [Social Low-Calorie Cannabis Seltzers](https://www.trendhunter.com/trends/cornbread-hemp-thc-seltzers.md)