# Booze-Buying Charts The Mountain Goat Beer Flowchart Will Help You Decide on a Brewski By Carly Foy | Published 2011-07-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mountain-goat-beer References: [foodista](http://www.foodista.com/blog/2011/07/02/the-mountain-goat-beer-flow-chart-ad-helps-you-choose-the-best-brew) & [advertolog](http://www.advertolog.com/mountain-goat/print-outdoor/flow-chart-14468455/) The Mountain Goat Beer flowchart is sure to help you decide on the perfect brewski. The chart, which is an advertisement for the beer company, is a unique tap into the popularity of flowcharts and infographics. Instead of actually leading to different beer choices, the flow chart points to one awesome answer -- Mountain Goat Beer. The Mountain Goat Beer flowchart is the perfect way to advertise the brand. Instead of a [boring advertisement](https://www.trendhunter.com/trends/all-day-ipa), the flowchart is fun and will make anyone want to crack open a bottle of Mountain Goat brew. **Implications** - Companies can capitalize on using [infographics and flow charts to advertise](https://www.trendhunter.com/trends/titos-spokescart) their products. Audiences want to have an [interactive advertisement](https://www.trendhunter.com/trends/go-for-dos) and by doing this, the company taps into using print (which has a long-lasting frequency rate) while allowing a positive relationship to form with the consumer through the quiz. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 46% | Activity: 38% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Interactive Advertisements:** Using flowcharts and infographics in advertisements to create an interactive experience for the consumer. - **Gamification of Marketing:** Creating a game-like experience for consumers to engage with a brand and its products through flowcharts and quizzes. - **Utilizing Visual Content:** Using visually appealing and easily shareable content, such as the Mountain Goat Beer flowchart, to promote brand awareness. ### Industries Being Reshaped - **Beverage Industry:** The use of flowcharts and infographics in advertising can help beverage companies stand out and create a memorable experience for consumers. - **Marketing and Advertising Industry:** Creating innovative and interactive advertisements through the use of flowcharts and infographics can set marketing and advertising agencies apart from their competitors. - **Print Media Industry:** The Mountain Goat Beer flowchart demonstrates the potential for print media companies to use visually appealing and interactive content to capture the attention of audiences. ## Related on Trend Hunter - [AI-Inspired Beer Ads](https://www.trendhunter.com/trends/solar-wave.md) - [Board Game Beers](https://www.trendhunter.com/trends/herd-mentality-ipa.md) - [Cheerful Beer Store Campaigns](https://www.trendhunter.com/trends/whatever-the-case-may-be.md) - [Nostalgic Mountainous Beer Ads](https://www.trendhunter.com/trends/head-for-the-mountains.md) - [Hop-Infused Sparkling Water Campaigns](https://www.trendhunter.com/trends/hopinfused-sparkling-water.md) - [Hilarious Female-Supporting Beer Ads](https://www.trendhunter.com/trends/beaver-water.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Lookalike Sparkling Water Cans](https://www.trendhunter.com/trends/not-beer.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md)