# Sugar-Free Citrus Sodas New Mountain Dew Zero Sugar Arrives in Stores This January By Katherine Pendrill | Published 2020-01-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mountain-dew-zero-sugar References: [brandeating](https://www.brandeating.com/2020/01/mountain-dew-reveals-new-mountain-dew-zero-sugar-soda.html) & [drinks-insight-network](https://www.drinks-insight-network.com/news/zero-sugar-mountain-dew/) With the surging demand for sugar-free or reduced-sugar beverages, [Mountain Dew](https://www.trendhunter.com/trends/mtn-dew-summer-freeze) [Zero Sugar](https://www.trendhunter.com/trends/new-pepsi-zero-sugar) has made its debut. Set to officially hit store shelves starting January 13, 2020, the new drink is sure to make a splash. Mountain Dew Zero Sugar has been described by the brand as "just as good as the original – and maybe, even better." The only real difference between the new version and the original is that Mountain Dew Zero Sugar contains a combination of acesulfame potassium, aspartame, and sucralose, instead of sugar. However, like the original, the sugar-free version still comes in multiple sizes, including two-liter bottles, 12-packs, and 12-ounce cans. As [MTN DEW's](https://www.trendhunter.com/trends/mtn-dew-pitch-black) Marketing Vice President Nicole Portwood explained, the new drink preserves the great taste of original Mountain Dew, but has been formulated to satisfy "ever-evolving consumer preferences." Image Credit: *Pepsico.* ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 5% | Activity: 20% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Surging Demand for Sugar-free Beverages:** The demand for sugar-free or reduced-sugar beverages is on the rise, presenting an opportunity for businesses to capitalize on this trend and offer innovative, healthier alternatives. - **Introduction of Mountain Dew Zero Sugar:** The launch of Mountain Dew Zero Sugar showcases a consumer shift towards healthier choices, encouraging other beverage brands to develop and market their own sugar-free options. - **Evolution of Consumer Preferences:** Consumer preferences are constantly changing, creating an opportunity for businesses to adapt and create products that cater to the demand for healthier, low-sugar alternatives in the beverage industry. ### Where This Applies - **Beverage Industry:** The beverage industry can explore the sugar-free trend by innovating and expanding their product offerings to include more sugar-free or reduced-sugar beverage options for health-conscious consumers. - **Artificial Sweetener Industry:** With the increasing demand for sugar-free beverages, the artificial sweetener industry has an opportunity to develop and provide alternative sweeteners that are safe, affordable, and appealing to manufacturers and consumers. - **Marketing and Advertising Industry:** As consumer preferences evolve towards healthier choices, the marketing and advertising industry can help companies promote their sugar-free beverage products effectively, targeting health-conscious consumers and emphasizing the benefits of reduced-sugar options. ## Related on Trend Hunter - [Reformulated Sugar-Free Colas](https://www.trendhunter.com/trends/new-pepsi-zero-sugar.md) - [Dark Purple Citrus Sodas](https://www.trendhunter.com/trends/mtn-dew-pitch-black.md) - [Ice Pop-Flavored Sodas](https://www.trendhunter.com/trends/mtn-dew-summer-freeze.md) - [Zero-Sugar Carbonated Soda](https://www.trendhunter.com/trends/dr-pepper-1.md) - [Prepackaged Dirty Soda Refreshments](https://www.trendhunter.com/trends/dirty-mountain-dew.md) - [Citrus-Forward Soda Arrivals](https://www.trendhunter.com/trends/mountain-dew-3.md) - [Citrus-Flavored Soda Drink Mixes](https://www.trendhunter.com/trends/mtn-dew-drink-mix.md) - [Nostalgic Sugar-Free Sodas](https://www.trendhunter.com/trends/mug-root-beer-zero-sugar.md) - [Unique Sugar-Free Energy Drinks](https://www.trendhunter.com/trends/new-red-bull-zero.md)