# Sugar-Free Melon Sodas New Mountain Dew Zero Sugar Frost Bite is Sugar-Free By Katherine Pendrill | Published 2021-01-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mountain-dew-zero-sugar-frost-bite References: [ca.style.yahoo](https://ca.style.yahoo.com/mountain-dew-releasing-zero-sugar-162700181.html) Much to the delight of [Mountain Dew](https://www.trendhunter.com/trends/mtn-dew-summer-freeze) fans everywhere, the brand has announced the debut of the new Mountain Dew Zero Sugar Frost Bite. Mountain Dew first rolled out its [Zero Sugar variety](https://www.trendhunter.com/trends/pepsi-zero) in January 2020, and as you might have guessed, the new line is sugar-free. The latest addition to the Zero Sugar lineup is the brand's popular Frost Bite soda, which is big on melon flavor. Though there's no official release date yet, Mountain Dew Zero Sugar Frost Bite is expected to hit store shelves very soon. In fact, the new Zero Sugar Frost Bite soda is already listed on the [PepsiCo](https://www.trendhunter.com/trends/dirty-mountain-dew) website, and is described as “a burst of icy refreshment and cool melon." Image Credit: PepsiCo ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 5% | Activity: 8% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Sugar-free Beverages:** As consumers become increasingly health-conscious, industries such as soft drinks and energy drinks could explore opportunities in creating sugar-free options. - **Flavored Sodas:** There is an opportunity for the soft drink industry to develop new and exciting flavors that cater to the evolving taste preferences of consumers. - **Zero Sugar Lineups:** There is an opportunity for companies to expand their zero sugar product lineups to cater to consumers who prefer food and drink options with reduced sugar content. ### Where This Applies - **Soft Drinks:** The soft drink industry needs to stay up-to-date with changing consumer preferences and explore innovation opportunities such as sugar-free, low-calorie, or low-carb beverages to cater to a larger market. - **Sports Drinks:** The sports drinks industry has the potential to explore the creation of zero sugar products. This move could be driven by the increasing demand for healthy options by fitness enthusiasts and health-conscious consumers. - **Energy Drinks:** The energy drink industry could venture into developing zero sugar and natural energy drinks to address the health concerns of consumers who are looking for ways to reduce their sugar intake, without compromising on the energy boost. ## Related on Trend Hunter - [Ice Pop-Flavored Sodas](https://www.trendhunter.com/trends/mtn-dew-summer-freeze.md) - [Citrus-Flavored Soda Drink Mixes](https://www.trendhunter.com/trends/mtn-dew-drink-mix.md) - [Prepackaged Dirty Soda Refreshments](https://www.trendhunter.com/trends/dirty-mountain-dew.md) - [Reformulated Sugar-Free Colas](https://www.trendhunter.com/trends/new-pepsi-zero-sugar.md) - [Dark Purple Citrus Sodas](https://www.trendhunter.com/trends/mtn-dew-pitch-black.md) - [Soda Pop-Branded Hard Seltzers](https://www.trendhunter.com/trends/baja-blast.md) - [Citrus-Forward Soda Arrivals](https://www.trendhunter.com/trends/mountain-dew-3.md) - [Nostalgic Sugar-Free Sodas](https://www.trendhunter.com/trends/mug-root-beer-zero-sugar.md) - [Zero-Sugar Carbonated Soda](https://www.trendhunter.com/trends/dr-pepper-1.md)