# Tarp Surfing Ads Soaring Simulated Surf Found in Mountain Dew Waves Commercial By Elsa Blaine | Published 2011-02-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mountain-dew-waves-tarp-surfing References: [advertolog](http://www.advertolog.com/mountain-dew/adverts/waves-14181855/) & [mountaindew](http://www.mountaindew.com/) Mountain Dew 'Waves,' the [carbonated beverage's latest commercial](https://www.trendhunter.com/trends/engineered-for-whatever-ad), shows a group of skateboarders tarp-surfing a simulated surf. Massive fake barrels are created as huge sheets of blue nylon material are pulled parachute-style, catching air and generating the faux breaking waves. It would be quite the blast to skateboard in this giant artificial ocean. This captivating commercial was created by [Park Pictures](https://www.trendhunter.com/trends/park-st-deli-dips) ad agency. It definitely represents the tagline "Waves are Different on the Mountain." **Implications** - The video features professional skaters, Darin Jenkins, Garrett Plotkin, Holly Lyons and Am Force Skater Chris Mendes. If this doesn't convince you to [take up skateboarding](https://www.trendhunter.com/trends/nyjah-4), then you might want to watch this a couple more times. It's guaranteed to change your mind about the sport. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 23% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Artificial Surfing:** The use of faux waves and simulated surfing for sports and entertainment presents opportunities for innovative experiences. - **Skateboarding Marketing:** Marketing campaigns incorporating skateboarding can generate interest and appeal to a younger demographic. - **Parachute-style Materials:** The use of parachute-style materials for generating high-speed movement and force can be explored for various industries and applications. ### Who This Affects Most - **Sports and Entertainment:** The use of simulated surfing and skateboarding in advertising campaigns promotes the recreational aspect of these industries. - **Consumer Beverages:** Beverage companies can leverage the skateboarding and surfing culture to advertise their products in a fun and engaging way. - **Textile Manufacturing:** Developing and producing parachute-style materials for different industries can create new streams of revenue and disruptive innovation opportunities. ## Related on Trend Hunter - [Mountain Soda Campaigns](https://www.trendhunter.com/trends/the-mountain-dude.md) - [Two-Wheeled Surfing-Inspired Skateboards](https://www.trendhunter.com/trends/surf-skateboard.md) - [Cheeky Series Star Campaigns](https://www.trendhunter.com/trends/superbowl-ad-with-aubrey-plaza.md) - [Island-Inspired Beverage Campaigns](https://www.trendhunter.com/trends/liquid-aloha.md) - [Tattoo-Based Soda Sweepstakes](https://www.trendhunter.com/trends/las-vegas-giveaway.md) - [Origin Story Ads](https://www.trendhunter.com/trends/find-your-own-way.md) - [Skateboarding-Inspired Ads](https://www.trendhunter.com/trends/always-pushing.md) - [Free-Spirited Rum Commercials](https://www.trendhunter.com/trends/rum-commercial.md) - [Tropical-Themed Soda Collabs](https://www.trendhunter.com/trends/beach-bound-collection.md)