# Peculiar Purple-Shaded Sodas Mountain Dew Violet is Only Available in Japan By Michael Hemsworth | Published 2019-11-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mountain-dew-violet References: [thegreenhead](https://www.thegreenhead.com/2019/11/mountain-dew-violet.php) & [fye](https://www.fye.com/mountain-dew-violet---from-japan-fye.000004901777334212.html?utm_source=cj&cjevent=d272f49c0ca711ea814500f30a24060c) The Mountain Dew Violet soda is a vibrant refreshment option for consumers that will deliver exceptional flavor in a distinctly chromatic way. The soda is a rare, [limited-edition option](https://www.trendhunter.com/trends/j2o-dragonberry) that's available only in Japan and features a bold color profile that's achieved with vegetable and elderberry juice. The drink has a premium grape flavor and features colorful branding across the entirety of the can, which includes various neon paint-like splatters to further enhance the aesthetic of the product. The Mountain Dew Violet soda features an unexpected flavor profile that's suitable for enjoyment on its own, but could also be utilized by [mixologists for crafting high-end cocktails](https://www.trendhunter.com/trends/trolli-x-mountain-dew). The use of natural flavors in the soda create a taste that could be indescribable when mixed with other flavorings. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 26% | Activity: 50% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Limited-edition Sodas:** Disruptive innovation opportunities include creating exclusive and unique flavor combinations for limited-edition soda releases. - **Botanical-inspired Beverages:** There is potential for disruptive innovation in developing sodas that incorporate natural flavors and ingredients like vegetable and elderberry juice. - **Artistic Packaging Designs:** Innovative opportunities lie in creating visually appealing and artistic packaging designs, such as the neon paint-like splatters on the Mountain Dew Violet soda can. ### Where This Applies - **Beverage Manufacturing:** Opportunities abound for beverage manufacturers to experiment with unique flavor combinations and natural ingredients to create limited-edition, botanical-inspired sodas. - **Hospitality and Mixology:** Mixologists and the hospitality industry can capitalize on the unexpected flavor profile of limited-edition sodas like Mountain Dew Violet to create innovative and premium cocktails. - **Packaging and Branding:** The demand for artistic and eye-catching packaging designs, like the colorful branding of Mountain Dew Violet, presents disruptive innovation opportunities in the packaging and branding industry. ## Related on Trend Hunter - [Purple Passionfruit Sodas](https://www.trendhunter.com/trends/mountain-dew-baja-midnight.md) - [Tropical Exclusive Retailer Sodas](https://www.trendhunter.com/trends/mountain-dew-dragon-fruit.md) - [Purple-Hued Frozen Drinks](https://www.trendhunter.com/trends/mtn-dew-purple-thunder-froster-frozen-beverage.md) - [Pink Candy-Flavored Sodas](https://www.trendhunter.com/trends/pink-fruit-candy.md) - [Exclusive Summer Beverage Flavors](https://www.trendhunter.com/trends/summer-dew-delights.md) - [Summertime Americana Sodas](https://www.trendhunter.com/trends/mtn-dew-sodas.md) - [Eerie Halloween-Inspired Sodas](https://www.trendhunter.com/trends/dew-voodew.md) - [Citrus-Forward Soda Arrivals](https://www.trendhunter.com/trends/mountain-dew-3.md) - [Dark Purple Citrus Sodas](https://www.trendhunter.com/trends/mtn-dew-pitch-black.md)