<!-- canonical: https://www.trendhunter.com/trends/mountain-dew-super-bowl -->
<!-- robots: noindex -->

# Show Down Ad Teasers
The Doritos and Mountain Dew Super Bowl Teaser Brings Two Ads Into One

By Alyson Wyers | Published 2018-01-28 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/mountain-dew-super-bowl
References: [psfk](https://www.psfk.com/2018/01/doritos-mountain-dew-combine-super-bowl-ads.html) & [youtu.be](https://youtu.be/WrWSqak9t7Y)

In a teaser for the upcoming [Doritos](https://www.trendhunter.com/trends/star-in-a-super-bowl-commercial) and [Mountain Dew](https://www.trendhunter.com/trends/the-mountain-dude) Super Bowl commercial, [PepsiCo](https://www.trendhunter.com/trends/lays-super-bowl-ad) released a 15 second ad pitting narrating genius Morgan Freeman and Game of Thrones' Peter Dinklage against each other. Face Off: DORITOS BLAZE vs MTN DEW ICE is a two-in-one advertisement that features products both made by parent company PepsiCo. Although the Doritos and Mountain Dew Super Bowl teaser is suggesting a show down of epic proportions between the tortilla chips and soft drink, it is clear that the two go best together (much like the two A-list actors starring in the spot).

Titillated viewers will have to wait another week until Sunday, February 4th, 2018 -- also known as the biggest night in football -- to see the whole thing go down.

## Trend Insights (Trend Hunter)

- Score: 0.3/10
- Popularity: 1% | Activity: 1% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Super Bowl Ad Teasers:** Product teasers and sneak peeks are increasingly being used by brands to create buzz ahead of the Super Bowl.
- **Cross-brand Collaborations:** Companies are teaming up to create joint commercials featuring their respective products, creating unique and unexpected pairings.
- **Celebrity Endorsements:** Big name celebrities are being utilized to attract attention and add star power to Super Bowl ads.

### Where This Applies

- **Food and Beverage:** The use of food and drink products in Super Bowl ads makes this an important industry during the event.
- **Advertising and Marketing:** Creating and promoting Super Bowl ads has become a major industry for advertising and marketing agencies.
- **Entertainment:** The use of celebrities and popular films/TV shows in Super Bowl ads creates opportunities for the entertainment industry to participate in the event.

## Related on Trend Hunter

- [Epic Rapper-Backed Soda Campaigns](https://www.trendhunter.com/trends/make-your-gameday-epic.md)
- [Cheeky Celeb-Inspired Fictional Characters](https://www.trendhunter.com/trends/meal-diamond.md)
- [High Stakes Beer Ads](https://www.trendhunter.com/trends/igh-stakes-beer-ad.md)
- [United Mascot Commercials](https://www.trendhunter.com/trends/instacart-super-bowl.md)
- [Comedic E-Commerce Brand Spots](https://www.trendhunter.com/trends/instacart-unveiled-a-teaser.md)
- [Super Bowl Commercial Contests](https://www.trendhunter.com/trends/star-in-a-super-bowl-commercial.md)
- [Digital Staredown Games](https://www.trendhunter.com/trends/second-screen-staredown.md)
- [Celebrity-Starring Super Bowl Ads](https://www.trendhunter.com/trends/doja-cat-2.md)
- [Humorous Game-Day Chocolate Commercials](https://www.trendhunter.com/trends/chocolate-lava.md)
