# Tropically Flavored Citrus Sodas These New Mountain Dew Sodas Celebrate the 'Summer of Baja' By Michael Hemsworth | Published 2021-06-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mountain-dew-sodas References: [chewboom](https://www.chewboom.com/2021/06/08/mountain-dew-adds-new-baja-flash-and-baja-punch-flavors-as-part-of-summer-of-baja-promotion/) & [mountaindew](https://www.mountaindew.com) These new Mountain Dew sodas are being launched by the brand for its 'Summer of Baja' promotion that are arriving alongside additional products for consumers to pick up. The new sodas include the MTN Dew Baja Flash and the MTN Dew Baja Punch, which are both bursting with tropically inspired flavors. The products build on the success of the original [MTN Dew Baja Blast soda](https://www.trendhunter.com/trends/mountain-dew-baja-blast-pie) that was originally launched as an exclusive flavor available only at Taco Bell locations before a wider launch. The new Mountain Dew sodas are likely to be a hit amongst avid fans of the exclusive original and are launching alongside the [100 Days of Baja](https://www.trendhunter.com/trends/baja-dream-freezes) promotion that will offer exclusive daily rewards for [DEW Nation](https://www.trendhunter.com/trends/mtn-dew-uproar) members. Image Credit: Mountain Dew ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 30% | Activity: 86% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Tropical Flavor Sodas:** Opportunity for soda companies to introduce new flavors and capitalize on consumer interest in tropical flavors. - **Brand Promotions:** Opportunity for brands to create limited-edition products and promotions to increase brand awareness and excitement. - **Loyalty Programs:** Opportunity for businesses to increase customer loyalty through reward programs. ### Who This Affects Most - **Beverage Industry:** Opportunity for beverage companies to differentiate themselves by creating unique flavor offerings. - **Marketing Industry:** Opportunity for marketing agencies to assist brands with creating exciting promotions and loyalty programs. - **Restaurant Industry:** Opportunity for restaurants to partner with brands to offer exclusive products and promotions to drive foot traffic and increase sales. ## Related on Trend Hunter - [Tropical Summertime Soda Flavors](https://www.trendhunter.com/trends/mtn-dew-baja-blast-soda.md) - [Spring Break-Inspired Sodas](https://www.trendhunter.com/trends/mtn-dew-baja-blast-flavors.md) - [Limited-Edition Soda Flavors](https://www.trendhunter.com/trends/mtn-dew-baja-blast.md) - [Citrusy Seaside Soda Flavors](https://www.trendhunter.com/trends/mountain-dew-baja-cabo-citrus.md) - [Summertime Americana Sodas](https://www.trendhunter.com/trends/mtn-dew-sodas.md) - [Purple Passionfruit Sodas](https://www.trendhunter.com/trends/mountain-dew-baja-midnight.md) - [Caffeinated Summer Soda Flavors](https://www.trendhunter.com/trends/mountain-dew.md) - [Soda Pop-Branded Hard Seltzers](https://www.trendhunter.com/trends/baja-blast.md) - [Winter Escape Soda Promotions](https://www.trendhunter.com/trends/mountain-dew-baja-cabo-citrus-soda.md)