# Purplish Berry-Forward Citrus Sodas Mountain Dew Purple Thunder is Only at Circle K By Michael Hemsworth | Published 2022-05-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mountain-dew-purple-thunder References: [chewboom](https://www.chewboom.com/2022/05/05/new-mountain-dew-purple-thunder-available-exclusively-at-circle-k/) & [mountaindew](https://www.mountaindew.com)  The [Mountain Dew Purple Thunder](https://www.trendhunter.com/trends/summer-dew-delights) soda is launching as a [Circle K](https://www.trendhunter.com/trends/mtn-dew-purple-thunder-froster-frozen-beverage) exclusive that combines a number of flavors to deliver a burst of refreshment when enjoyed straight out of the bottle or from a fountain. The soda features a berry-forward flavor with plum and blackberry notes that suit the purplish hue of the refreshment perfectly. The soda is branded with a cartoon biker gang of Dew characters to give it a playful appeal for younger consumers to take notice of. The Mountain Dew Purple Thunder soda comes in 20-ounce bottles and is also available on fountain at participating Circle K locations. The soda is arriving ahead of the warm weather months to position it as a must-try for patrons to pick up. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 29% | Activity: 48% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Berry-forward Sodas:** Creating distinctive flavored sodas that are not readily available in the market presents an opportunity for beverage companies to disrupt traditional tastes. - **Exclusive Launches:** Creating exclusive launches for specific retailers can generate excitement among customers, boost sales and position a brand as unique. - **Branded Characterization:** Branding products with cartoon characters can help companies appeal to younger audiences and generate brand loyalty. ### Where This Applies - **Soft Drinks:** The soft drink industry can create unique flavors and branding to appeal to different audiences and carve a niche in a crowded market. - **Convenience Stores:** Partnering with convenience stores to launch exclusive products can drive traffic and sales to stores while also positioning the brand as unique and desirable. - **Advertising and Marketing:** Advertising companies can help brands establish a strong visual identity and brand recognition through branding, packaging and creative marketing efforts. ## Related on Trend Hunter - [Purple-Hued Frozen Drinks](https://www.trendhunter.com/trends/mtn-dew-purple-thunder-froster-frozen-beverage.md) - [Exclusive Summer Beverage Flavors](https://www.trendhunter.com/trends/summer-dew-delights.md) - [Purple Passionfruit Sodas](https://www.trendhunter.com/trends/mountain-dew-baja-midnight.md) - [Tropical Exclusive Retailer Sodas](https://www.trendhunter.com/trends/mountain-dew-dragon-fruit.md) - [Citrus-Forward Soda Arrivals](https://www.trendhunter.com/trends/mountain-dew-3.md) - [Dark Purple Citrus Sodas](https://www.trendhunter.com/trends/mtn-dew-pitch-black.md) - [Creamy Citrus QSR Sodas](https://www.trendhunter.com/trends/peaches-cream-soda.md) - [Exclusive Blackberry Sodas](https://www.trendhunter.com/trends/mtn-dew-legend.md) - [Summertime Americana Sodas](https://www.trendhunter.com/trends/mtn-dew-sodas.md)