# Clear Caffeinated Citrus Sodas New Mountain Dew Ice Packs Caffeine for a Crisp, Refreshing Boost By Michael Hemsworth | Published 2018-01-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mountain-dew-ice References: [chewboom](http://www.chewboom.com/2018/01/10/new-lemon-lime-flavored-mountain-dew-ice-unveiled/) & [mountaindew](http://www.mountaindew.com) The new Mountain Dew Ice soda has been unveiled by the brand as the latest flavor that offers a new take on citrus drinks. Featuring a [lemon-lime flavor profile](https://www.trendhunter.com/trends/cocacola-lime), the soda contains a splash of real juice and is even [infused with caffeine](https://www.trendhunter.com/trends/celsius-essentials-flavors) to offer consumers an energy boost that is typically reserved for colas and coffee. This acknowledges the shift towards cleaner sodas that are refreshing, light and able to provide benefits beyond just thirst quenching. The Mountain Dew Ice soda is set to launch in retail stores starting on January 15 and is being supported by an event in Brooklyn, New York with a surprise performance by a big name hip-hop artist. Fans who are looking to score tickets can find details on the [iHeartRadio](https://www.trendhunter.com/trends/world-cup-matches) website. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 50% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Clear Caffeinated Sodas:** Clear, citrus flavored sodas with added caffeine are becoming increasingly popular as consumers look for alternatives to cola and coffee. - **Real Juice Infusions:** Sodas infused with real juice offer a refreshing and healthier option for consumers looking to quench their thirst. - **Energy Boosting Beverages:** Beverages with added caffeine or other natural energy boosters are becoming more popular as consumers seek to balance energy, health and hydration. ### Industries Being Reshaped - **Soft Drink Industry:** The soft drink industry has an opportunity to introduce new products that meet the needs of consumers who want refreshing, light, and energy-boosting beverages. - **Natural and Organic Beverage Industry:** The organic beverage industry can seize the opportunity to innovate in the space of natural energy-boosting beverages. - **Convenience Store Industry:** The convenience store industry has an opportunity to stock and market new and innovative clear, citrus-flavored, and energy-boosting sodas that are popular among consumers. ## Related on Trend Hunter - [Ice Pop-Flavored Sodas](https://www.trendhunter.com/trends/mtn-dew-summer-freeze.md) - [Citrusy Seaside Soda Flavors](https://www.trendhunter.com/trends/mountain-dew-baja-cabo-citrus.md) - [Caffeinated Sparkling Waters](https://www.trendhunter.com/trends/sparkling-ice-caffeine.md) - [Soda-Inspired Energy Drinks](https://www.trendhunter.com/trends/mtn-dew-energy-baja-blast.md) - [Prepackaged Dirty Soda Refreshments](https://www.trendhunter.com/trends/dirty-mountain-dew.md) - [Nostalgic Caffeinated Sparkling Waters](https://www.trendhunter.com/trends/sparkling-ice-caffeine-cherry-cola.md) - [Citrus-Flavored Soda Drink Mixes](https://www.trendhunter.com/trends/mtn-dew-drink-mix.md) - [Citrusy Soda Canned Cocktails](https://www.trendhunter.com/trends/hard-mtn-dew-livewire.md) - [Caffeinated Zero-Sugar Lemonades](https://www.trendhunter.com/trends/sparkling-ice-caffeine-watermelon-lemonade.md)