# Intentionally Brandless Campaigns This Mountain Dew Campaign Cues Inspiration from Game of Thrones By Kalin Ned | Published 2019-03-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mountain-dew-campaign References: [hypebeast](https://hypebeast.com/2019/3/mountain-dew-a-can-has-no-name-game-of-thrones-hunt-campaign) & [instagram](https://www.instagram.com/mountaindew/?utm_source=ig_embed) The new Mountain Dew campaign is dubbed 'A Can Has No Name.' The branding initative incorporates a commercial, [social media engagement](https://www.trendhunter.com/trends/drink-duel), pop cultural inspiration and even a component that will actively engage consumers. In short, the beverage will absolutely get traction through this activation. The Mountain Dew campaign draws stylistic cues from the cult-favorite show Game of Thrones whose final season is set to air on April 14th. The video switches the familiar green aesthetic of the can with a blank one. A gust of wind and snow blows through and everyone on Arya's kill list is superimposed onto the can. This [limited edition design](https://www.trendhunter.com/trends/dew-voodew) is made available to consumers, however, individuals can only obtain it through a scavenger hunt in New York and LA. Clues and passwords for the Mountain Dew campaign will be shared via the company's social media. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 23% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Intentionally Brandless Campaigns:** Companies are creating campaigns and products that intentionally hide branding in order to appeal to consumers who value authenticity and experience more than name recognition. - **Pop Culture-inspired Branding:** Using pop culture references to promote products or create limited edition designs is becoming a popular trend among companies looking to engage younger audiences. - **Marketing Through Experiential Activations:** By creating interactive scavenger hunts and other experiential events to promote their products, companies can generate buzz and engagement among consumers who are looking for unique brand experiences. ### Where This Applies - **Beverage Industry:** Companies in the beverage industry can create limited edition or pop culture-inspired designs to differentiate their products and appeal to younger, trend-conscious consumers. - **Marketing Industry:** Marketing agencies and professionals can create experiential campaigns and activations that engage consumers and generate buzz for their clients' products or services. - **Entertainment Industry:** The entertainment industry can create partnerships with brands to create limited edition products or campaigns that tie into popular movies or TV shows, generating additional revenue streams and brand awareness. ## Related on Trend Hunter - [Tattoo-Based Soda Sweepstakes](https://www.trendhunter.com/trends/las-vegas-giveaway.md) - [Adventurously Reimagined Logo Designs](https://www.trendhunter.com/trends/reimagined-logo-desgin.md) - [Mountain-Inspired Soda Rebrandings](https://www.trendhunter.com/trends/mountain-dew-2.md) - [Beverage-Branded Music Events](https://www.trendhunter.com/trends/to-hell-with-mtn-dew-flamin-hot.md) - [Epic Rapper-Backed Soda Campaigns](https://www.trendhunter.com/trends/make-your-gameday-epic.md) - [Reactive Fan-Based Football Campaigns](https://www.trendhunter.com/trends/coors-light-coors-light.md) - [Greeting-Card-Inspired Soda Cans](https://www.trendhunter.com/trends/holiday-can-cards.md) - [Time Zone Soda Campaigns](https://www.trendhunter.com/trends/mountain-time.md) - [Pop Culture-Inspired Beverage Campaigns](https://www.trendhunter.com/trends/travis-kelce1.md)