# Gamer Reward Soda Promotions The Mountain Dew Call of Duty: Modern Warfare Promotion is Rewarding By Michael Hemsworth | Published 2019-10-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mountain-dew-call-of-duty References: [conveniencestore](https://www.conveniencestore.co.uk/products/mountain-dew-rolls-out-call-of-duty-on-pack-promotion/598885.article) & [mountaindew](https://www.mountaindew.com) The [Mountain Dew](https://www.trendhunter.com/trends/mountain-dew-1) Call of Duty: Modern Warfare on-pack promotion has been announced as a new partnership between the refreshment brand and Activision to help drive sales, while also offering rewards for consumers. The promotion will offer consumers in-game rewards in the form of 2XP that can be used within the Call of Duty: Modern Warfare game. Shoppers can find the reward points on specially marked Mountain Dew Citrus Blast and Mountain Dew No Sugar sodas, which will be available now through mid-November. The Mountain Dew Call of Duty: Modern Warfare on-pack promotion was explained further by Director of [Channel Operations](https://www.trendhunter.com/trends/pizza-spa) (Out of Home) at [Britvic Florence Brain](https://www.trendhunter.com/trends/rockstar-energy-drink-pmps) who said, "Mountain Dew as a brand has a strong reputation among the gaming community. Having supported the industry for a number of years, the latest partnership with Call of Duty: Modern Warfare is perfectly placed to drive further cross-category sales. Mountain Dew’s on-the-go nature makes the brand ideal for the convenience channel, so we suggest retailers implement a second site close to till points to target impulse purchases. Retailers should stock up early to capitalise on sales ahead of the game’s launch at the end of October.” ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 71% | Activity: 93% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **In-game Rewards Promotions:** Brands partnering with popular video games to offer in-game rewards to consumers, driving sales and engagement. - **Cross-category Partnerships:** Collaborations between brands from different categories, such as gaming and beverages, to reach new audiences and drive sales. - **Impulse Purchases Targeting:** Implementing strategic placement of products near till points to encourage impulse purchases and increase sales. ### Who This Affects Most - **Beverage Industry:** Opportunity for beverage companies to collaborate with popular video game franchises to offer promotional rewards and tap into the gaming community. - **Gaming Industry:** Potential for game developers and publishers to form partnerships with brands for in-game promotions, creating additional revenue streams. - **Convenience Store Industry:** Convenience store retailers can stock up on products associated with popular video game promotions to boost impulse purchases and drive sales. ## Related on Trend Hunter - [In-Game Energy Drink Awards](https://www.trendhunter.com/trends/monster-energy-and-call-of-duty.md) - [Soda-Based Game Rewards](https://www.trendhunter.com/trends/mountain-dew-1.md) - [Gamer-Focused Energy Cans](https://www.trendhunter.com/trends/call-of-duty-1.md) - [Game-Inspired Fast Food Combos](https://www.trendhunter.com/trends/call-of-duty-combo.md) - [Pizza Brand Game Promotions](https://www.trendhunter.com/trends/little-caesars-call-of-duty.md) - [Gamer Energy Drink Promotions](https://www.trendhunter.com/trends/lucozade-energy-onpack-promotion.md) - [Gamer Energy Promotions](https://www.trendhunter.com/trends/lucozade-1.md) - [Gamer-Targeted Snack Promotions](https://www.trendhunter.com/trends/doritos-and-xbox.md) - [Tattoo-Based Soda Sweepstakes](https://www.trendhunter.com/trends/las-vegas-giveaway.md)