# Vintage Soda Reference Sneakers The Mountain Boo Amigo Motions to the Old Mountain Dew Brand By Nikki Taylor | Published 2012-12-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mountain-boo-amigo References: [freshnessmag](http://www.freshnessmag.com/2012/12/06/mountain-dew-x-boo-johnson-x-supra-amigo/) & [mountaindew](http://mountaindew.com) The Mountain Boo Amigo is a welcoming shoe from the Mountain Dew Skateboarding team and Supra. It is made in honor of Boo Johnson, who is the newest member to the group. The shoes use [pig suede](https://www.trendhunter.com/trends/dunk-low-abominable-snowman) that is dyed green and adds white as a nice touch to the [low-rise sneakers](https://www.trendhunter.com/trends/wolverine-y-jarritos). On the tongue of the footwear the phrase "It'll tickle your innards" can be seen, which is also a known tagline for the [carbonated beverage](https://www.trendhunter.com/trends/mountain-dew-2) back in the day. The name 'Mountain Dew,' interestingly, originally referred to homemade alcohol or moonshine. Furthermore, the Mountain Boo Amigo footwear might very well cause a little flutter in your stomach with the sentimentality behind the footwear. There will be only 250 pairs of these sneakers launched. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 44% | Activity: 22% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Retro-fashion-inspired Branded Footwear:** The success of Mountain Dew's collaboration with Supra can spur similar collaborations, potentially creating a trend for retro-fashion-inspired branded footwear. - **Nostalgic Branding:** There is an opportunity for brands to tap into nostalgia by incorporating nostalgic branding in their products, like how Mountain Dew used a tagline from their past on the tongue of the sneaker. - **Limited Edition Collaborations:** Limited edition collaborations like this one can build excitement and exclusivity around products, drawing in more consumers and increasing sales. ### Sectors Adopting This - **Fashion and Apparel:** Fashion brands can incorporate nostalgic branding into their products or collaborate with nostalgic brands, as demonstrated by the Mountain Dew x Supra collaboration. - **Beverage:** Beverage brands can leverage their nostalgic branding to enter into collaborations with other industries, potentially driving sales and popularity. - **Sneaker:** Sneaker brands can tap in to the trend of retro-fashion-inspired branded footwear, and can also create limited edition collaborations to drive interest and sales. ## Related on Trend Hunter - [Mountain Soda Campaigns](https://www.trendhunter.com/trends/the-mountain-dude.md) - [Collaboration Snack-Inspired Slides](https://www.trendhunter.com/trends/ground-up-and-pepsico.md) - [Vibrant Soda-Inspired Footwear](https://www.trendhunter.com/trends/cocacola-collection.md) - [Spooky Soda Costumes](https://www.trendhunter.com/trends/mtn-dew-halloween-costumes.md) - [Summertime Americana Sodas](https://www.trendhunter.com/trends/mtn-dew-sodas.md) - [Americana Soda Shirt Collections](https://www.trendhunter.com/trends/mountain-dew-americana-tshirt-bundle.md) - [Outdoors-Inspired Soda Flavors](https://www.trendhunter.com/trends/mtn-dew-outpost-1.md) - [Soda-Collaborative Dynamic Sneakers](https://www.trendhunter.com/trends/shaq-attaq-2.md) - [Soda-Inspired Sneaker Designs](https://www.trendhunter.com/trends/wolverine-y-jarritos.md)