# Serene Mountain Bakeries Studio Riebenbauer Oversees the Branding Identity of Dorfstetter By Kalin Ned | Published 2019-09-03 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/mountain-bakery References: [behance.net](https://www.behance.net/gallery/82951333/Dorfstetter-Nature-pretends-everything) & [riebenbauer.net](http://www.riebenbauer.net) A mountain bakery surely has a locational advantage over its competitors. To strengthen this, Dorfstetter — an establishment of this kind that is based in the Styrian mountainside, employs Austrian creative agency [Studio Riebenbauer](https://www.trendhunter.com/trends/45-space) to facilitate a concise and attention-captivating branding identity that extends to its [packaging, graphic design](https://www.trendhunter.com/trends/specialty-flour), advertising, and more. Placing particular focus on aesthetics, the firm creates a dynamic correlation and visually represents “nature [...] as the respective ingredient that is needed to bake the bread.” Studio Riebenbauer extensively harnessed the locational advantage of the mountain bakery. Instead of creating computer-generated imagery and graphic illustrations, the firm produced high-quality photographs of “places and locations in the immediate surroundings of the Dorfstetter family.” In addition, it also “compiled [...] a special book.” ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 61% | Activity: 33% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Books](https://www.trendhunter.com/books) ## Key Themes ### Key Themes Behind This Trend - **Locational Advantage:** Enhancing and leveraging the unique geographic location of businesses to attract customers and stand out from competitors. - **Dynamic Correlation:** Creating visual representations that establish a strong connection between a product or service and its natural or organic origins. - **Attention-captivating Branding:** Designing branding identities that effectively capture and engage the attention of target audiences through aesthetics and unique packaging. ### Where This Applies - **Bakery:** Disruptive innovation opportunity: Incorporating the bakery's natural surroundings and local ingredients into the branding identity and marketing efforts. - **Creative Agency:** Disruptive innovation opportunity: Utilizing high-quality photography and visual representations to elevate branding and advertising strategies for various clients. - **Graphic Design:** Disruptive innovation opportunity: Exploring new ways of visually representing products and services that establish a strong connection with nature or evoke a sense of authenticity and uniqueness. ## Related on Trend Hunter - [German Ambiance Bakery Designs](https://www.trendhunter.com/trends/acid-bakery.md) - [Sustainable Dine-In Panama Bakeries](https://www.trendhunter.com/trends/krume-bcker.md) - [Contemporary Bakery Designs](https://www.trendhunter.com/trends/bakery-in-panama-city.md) - [Exquisite Bakery Designs](https://www.trendhunter.com/trends/pastis-de-belm.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Lebanese Food-Inspired Bakery Designs](https://www.trendhunter.com/trends/common-breads.md) - [Forest-Nestled Poetic Cakeshops](https://www.trendhunter.com/trends/45-space.md) - [Japan-Inspired Hybrid Bakeries](https://www.trendhunter.com/trends/milan-bakery.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md)