# Mountainous Heritage Site Meals Japan's Highland Resort Hotel & Spa Serves Mount Fuji-Themed Foods By Laura McQuarrie | Published 2014-07-03 | World Source: Trend Hunter, https://www.trendhunter.com/trends/mount-fuji References: [en.rocketnews24](http://en.rocketnews24.com/2014/06/27/why-climb-mt-fuji-when-you-can-eat-it-with-these-special-fuji-foods-in-yamanashi/) & [highlandresort.co.jp](http://www.highlandresort.co.jp/) There's nothing really that new or exciting about the thousand-year old Mount Fuji, except that it was officially designated a [UNESCO](https://www.trendhunter.com/trends/city-of-gastronomy) World Heritage Site in 2013. This sparked new interest about Japan's highest mountain and since, there has been a lot of merchandise created to draw attention to this event. If you don't have the time to make the trek to visit the mountain, a good plan B is to visit the [Highland Resort Hotel and Spa](https://www.trendhunter.com/trends/kingfisher-pacific-resort) at the Fuji-Q Highland amusement park, which serves mountain-themed foods that challenge the hungry to conquer them. The Mount Fuji-inspired foods include a six-person platter sashimi and vegetables cut into the shapes of hills and mountains, steamed egg custard that's been arranged to look like a picturesque scene and a [towering dessert topped with fruit](https://www.trendhunter.com/trends/aman-niseko). The limited Mount Fuji-themed foods will be available from now until the end of August. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 28% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Mount Fuji-themed Foods:** The trend of creating Mount Fuji-inspired foods is an opportunity for restaurants and food companies to attract customers with unique and visually appealing dishes. - **Tourism Merchandise:** The trend of creating merchandise related to famous tourist attractions like Mount Fuji presents an opportunity for companies to capitalize on the popularity of such sites. - **UNESCO World Heritage Site Awareness:** The trend of highlighting UNESCO World Heritage Sites through merchandise and experiences can be an opportunity for travel and tourism companies to promote lesser-known destinations. ### Where This Applies - **Hospitality:** Creating Mount Fuji-themed menus and experiences presents an opportunity for hotels and restaurants to appeal to tourists looking for unique and memorable dining experiences. - **Food and Beverage:** The creation of visually appealing and creative dishes inspired by tourist attractions like Mount Fuji can present an opportunity for food and beverage companies to innovate and differentiate themselves in a crowded market. - **Travel and Tourism:** The promotion of Mount Fuji as a UNESCO World Heritage Site and the creation of related merchandise and experiences can present opportunities for travel and tourism companies to attract visitors to lesser-known destinations and experiences. ## Related on Trend Hunter - [Celebratory Moon Viewing Pizzas](https://www.trendhunter.com/trends/tsukimi-huts-melts.md) - [Pop-Up Dining Experiences](https://www.trendhunter.com/trends/niseko-confidential.md) - [Landmark-Inspired Glass Mugs](https://www.trendhunter.com/trends/starbucks-mount-fuji-glass-mug.md) - [Fruit-Centric Japanese Hotel Experiences](https://www.trendhunter.com/trends/strawberry-afternoon-tea.md) - [Hydrangea-Themed Refreshments](https://www.trendhunter.com/trends/uji-matcha-hydrangea-festival-2025.md) - [Autumnal Japanese QSR Menus](https://www.trendhunter.com/trends/mcdonalds-japan-tsukimi.md) - [Seasonal Anime Cafe Menus](https://www.trendhunter.com/trends/pronto-pokmon-menu-items.md) - [Regional Ice Cream Desserts](https://www.trendhunter.com/trends/mcdonalds-japan-mcflurry.md) - [Hydrangea-Celebrating Cafe Desserts](https://www.trendhunter.com/trends/itokyuehmon.md)