# Humorous Hydration Ads Mount Franklin's 'Perspiration Hydration' Commercial is Revealing By Jana Pijak | Published 2017-02-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mount-franklin References: [youtube](https://www.youtube.com/watch?v=OAlEeJVHIjI) & [mountfranklinwater.au](https://mountfranklinwater.com.au/#our-water) Mount Franklin is an Australian spring water brand that is known for its suited mascot and [humorous ads](https://www.trendhunter.com/trends/jelly-roll-x-zevia). The embodiment of [freshness and purity](https://www.trendhunter.com/trends/hopinfused-sparkling-water), the water is locally sourced from springs across the country and is promoted with a [fun and suggestive commercial](https://www.trendhunter.com/trends/aviation-gin-commercial) that will appeal to Millennial audiences. Starring a blonde and suited brand ambassador, the 'Perspiration Hydration' television spot captures the subject as he barbecues. In addition to a powder blue suit -- an outfit that appears too formal for a relaxed barbecue setting -- the actor also dons a printed apron that boasts an image of a shirtless chest. The commercial concludes with the subject removing his apron, only to reveal a cut-out in his suit. The result is a half suited and shirtless look that is outlandish and unexpected -- a theme that will resonate with a younger audience who is likely to respond positively to this ad's bold humor. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 10% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Humorous Advertisements:** Incorporating fun and comedy in ads can appeal to younger audiences, creating a disruptive marketing opportunity. - **Local Sourcing:** Prioritizing locally sourced ingredients can be a trend that attracts consumers who are looking for sustainability from their products. - **Unconventional Marketing:** Producing ads that are unexpected and outside of industry norms can disrupt the status quo, generating buzz among consumers. ### Sectors Adopting This - **Beverage:** Humorous advertising and locally sourced ingredients can attract younger consumers to the beverage industry, creating an opportunity for disruptive innovation. - **Fashion:** Unconventional marketing strategies can create buzz for fashion brands seeking to differentiate themselves in today's crowded markets. - **Barbecue:** Creating humorous advertisements that appeal to a wider demographic can attract new consumers to the barbecue industry, leading to innovative approaches to marketing and product development. ## Related on Trend Hunter - [Playful Hydration Campaigns](https://www.trendhunter.com/trends/liquid-iv-hydration-product.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Mountain Soda Campaigns](https://www.trendhunter.com/trends/the-mountain-dude.md) - [Comedic Body Wash Ads](https://www.trendhunter.com/trends/moist-humor.md) - [Replenishing Mineral Water Campaigns](https://www.trendhunter.com/trends/crazy-dry-january.md) - [Summer Soda Brand Campaigns](https://www.trendhunter.com/trends/turn-up-refreshment.md) - [Hilarious Female-Supporting Beer Ads](https://www.trendhunter.com/trends/beaver-water.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Meat Sweat Campaigns](https://www.trendhunter.com/trends/meat-sweat-defense-kit-1.md)