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# Running Mould Machines
Flensted Mouritzen's 'Revolve' Series Makes Use of an Interesting Technique

By Kalin Ned | Published 2018-12-17 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/mould-machine
References: [dezeen](https://www.dezeen.com/2018/12/16/flensted-mouritzen-revolve-design/) & [flenstedmouritzen](http://flenstedmouritzen.com)

Flensted Mouritzen -- a Danish design studio, creates its 'Revolve' collection with a special running mould machine that "makes sculptural plaster objects with mottled surfaces." This approach to artisanal craft is directly linked to the studio's desire to explore "old stucco materials and moulding techniques." In fact, the mould machine gives the creatives the opportunity to form smooth ridges and gives the effect of plaster cornicing -- a feature often "found in classical architecture."

To produce its experimental 'Revolve' series, Flensted Mouritzen builds layers of plaster, hide glue and wax. To achieve some sort of aesthetic discrepancy that is non-dependent on the unique shapes, the studio makes use of different pigmented colors. Prior to the plaster setting, the vessel is run through the special mould machine, ultimately producing "totem-like sculptures."

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 73% | Activity: 1% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Artisanal Craft:** The use of running mould machines in the 'Revolve' collection demonstrates a disruptive innovation opportunity to create unique and mottled plaster objects with sculptural qualities.
- **Exploration of Old Stucco Materials:** Flensted Mouritzen's desire to explore old stucco materials and moulding techniques presents a disruptive innovation opportunity to bring traditional craftsmanship into contemporary designs.
- **Plaster Cornicing Effects:** The mould machine technique used in the 'Revolve' series presents a disruptive innovation opportunity to replicate the effect of plaster cornicing, commonly found in classical architecture, on modern sculptures.

### Sectors Adopting This

- **Design:** The use of running mould machines in the 'Revolve' collection opens up a disruptive innovation opportunity for designers to experiment with unique textures and sculptural forms in their creations.
- **Art:** The exploration of old stucco materials and moulding techniques by Flensted Mouritzen in the 'Revolve' collection provides a disruptive innovation opportunity for artists to incorporate traditional craftsmanship into contemporary artworks.
- **Architecture:** By replicating the effect of plaster cornicing commonly found in classical architecture, the mould machine technique used in the 'Revolve' series presents a disruptive innovation opportunity for architects to incorporate classical design elements into modern structures.

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