# Tart Reduced Sugar Juices The Mott’s Sensibles Juices are Infused with Coconut Water By Michael Hemsworth | Published 2018-05-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/motts-sensibles References: [foodbev](https://www.foodbev.com/news/dr-peppers-mott-brand-releases-new-low-sugar-juices/) & [drpeppersnapplegroup](https://www.drpeppersnapplegroup.com) Consumer demands for products with reduced sugar are increasing, which is seeing brands respond with new options like the [Mott’s](https://www.trendhunter.com/trends/fall-spice-apple-cider) Sensibles lineup. Announced by the Dr. Pepper Snapple Group as a new option for US consumers, the drinks are made using a blend of apple juice, coconut water and vegetable juice for a healthier take on prepackaged refreshments. The drink lineup will consist of three flavor options including 'Apple Pineapple,' 'Apple [Raspberry](https://www.trendhunter.com/trends/liquid-iv-raspberry-melon)' and 'Apple [Cranberry](https://www.trendhunter.com/trends/fuji-apple),' which will come packaged in bottles and pouches for increased convenience. The new juices were explained by Director of Brand Marketing for Mott's, Kelly Stephenson, who said, "Our research shows that over 60% of people are concerned with the amount of sugar in juice. Parents want a juice that provides the taste they’ve come to expect from Mott’s, with less sugar stress. Mott’s Sensibles is a testament to our commitment to give parents solutions to help their families be their very best." ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 15% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Reduced Sugar Beverages:** Opportunity for brands to develop new options with reduced sugar content to meet increasing consumer demands. - **Healthy Prepackaged Refreshments:** Potential for brands to create healthier alternatives in the prepackaged beverage market. - **Coconut Water Infusion:** Opportunity to incorporate coconut water into beverage recipes to enhance flavor and health benefits. ### Industries Being Reshaped - **Beverage Industry:** Potential for the beverage industry to capitalize on the trend of reduced sugar beverages. - **Health Food Industry:** Opportunity for the health food industry to offer healthier alternatives in the prepackaged refreshments market. - **Coconut Water Industry:** Potential for the coconut water industry to expand its market by collaborating with beverage brands for coconut water-infused drinks. ## Related on Trend Hunter - [Refreshing Reduced Sugar Juices](https://www.trendhunter.com/trends/tropicana-fresh-light.md) - [Pouch-Packaged Fruit Smoothies](https://www.trendhunter.com/trends/motts-fruit-smoothie.md) - [Refreshing Low-Sugar Juice Drinks](https://www.trendhunter.com/trends/sunmagic-juice-inspo.md) - [Chewable Coconut Beverages](https://www.trendhunter.com/trends/zero-sugar-drinks.md) - [Fruity Coconut Waters](https://www.trendhunter.com/trends/100-coconuts.md) - [Apple-Flavored Low-Sugar Drinks](https://www.trendhunter.com/trends/plezi-apple-splash.md) - [Consumer-Driven Ambient Juices](https://www.trendhunter.com/trends/ambient-juice-range.md) - [Reduced Sugar Juices](https://www.trendhunter.com/trends/better-juice.md) - [No-Sugar-Added Juice Boxes](https://www.trendhunter.com/trends/uncle-matts-organic.md)