# Hydrating Juice Beverages Mott’s Active Blends Apple Juice, Coconut Water and Electrolytes By Laura McQuarrie | Published 2024-04-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/motts-active References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/25892-motts-launches-hydrating-juice-beverage) & [motts](https://www.motts.com/products/juice)  Mott’s Active is a new sports drink alternative for kids who love physical activity and it uniquely combines [apple juice and coconut water](https://www.trendhunter.com/trends/coconut-cider-drink) with [naturally sourced electrolytes](https://www.trendhunter.com/trends/cowbell-hydration) added for replenishment. “Our vision for Mott’s Active is to be a part of the journey of parents and kids as they engage in a variety of sports and playtime occasions, with a product that delivers a refreshing source of hydration from a brand they trust,” said Derek Dabrowski, vice president and general manager at [Keurig Dr Pepper](https://www.trendhunter.com/trends/motts-fruit-smoothie). Free from added sugars and artificial flavors, the hydrating drink for kids supports active lifestyles with fun, fruity flavors like berry and watermelon. These eight-ounce juice beverages are packaged in sets of six, making them ideal for tucking into lunchboxes and backpacks weekly to help kids refuel during recess, snack time and after-school activities. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 78% | Activity: 80% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Health-conscious Kids Beverages:** Opportunity to cater to the growing demand for natural and hydrating drinks designed for active children. - **Convenient Packaging Solutions:** Leverage innovative packaging formats to enhance portability and convenience for on-the-go consumption of kids' beverages. - **Functional Ingredients Fusion:** Combine unique ingredients like coconut water and electrolytes to create innovative beverage options that offer more than just hydration. ### Who This Affects Most - **Beverage Industry:** Explore new product formulations and flavors to meet the evolving preferences of health-conscious consumers, especially children. - **Packaging Industry:** Develop eco-friendly and convenient packaging solutions to meet the demand for on-the-go consumption in the kids' beverage segment. - **Food & Beverage Retail:** Enhance retail strategies to promote functional beverages that target active kids and appeal to health-conscious parents seeking better hydration options. ## Related on Trend Hunter - [Pouch-Packaged Fruit Smoothies](https://www.trendhunter.com/trends/motts-fruit-smoothie.md) - [Canned Post-Activity Drinks](https://www.trendhunter.com/trends/courtside.md) - [Replenishing Squeezable Snacks](https://www.trendhunter.com/trends/pouch-snack.md) - [Energy-Boosting Hydration Drinks](https://www.trendhunter.com/trends/jumex-hydrolit-advance.md) - [Fruity Coconut Waters](https://www.trendhunter.com/trends/100-coconuts.md) - [Kid-Friendly Hydration Packs](https://www.trendhunter.com/trends/hydration-multiplier-for-kids.md) - [Pediatric Hydration Drinks](https://www.trendhunter.com/trends/aquabud.md) - [Free-From Kids Juice Boxes](https://www.trendhunter.com/trends/juicy-water.md) - [Energizing Coconut Juices](https://www.trendhunter.com/trends/vita-coco-coconut-juice.md)