# Motorsports-Inspired Streetwear Tommy Hilfiger and Mercedes-AMG Unveil Collaborative F1 Capsule By Mickey Phoon | Published 2023-05-03 | Updated 2023-05-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/motorsportsinspired-streetwear References: [hypebeast](https://hypebeast.com/2023/5/tommy-hilfiger-awake-ny-mercedes-amg-formula-one-f1-collaboration-collection-release-info) Tommy Hilfiger and [Mercedes-AMG](https://www.trendhunter.com/trends/mercedesamg-petronas-f1) have revealed their latest collaborative motorsports-inspired streetwear featuring designs of Mercedes-AMG's [PETRONAS Formula One Team](https://www.trendhunter.com/trends/mercedes-amg-petronas). The motorsports-inspired streetwear collection is made in celebration of the Miami Grand Prix, which arrives May 5 to 7. Furthermore, both brands collaborated with [Awake NY](https://www.trendhunter.com/trends/awake-ny-and-levis) to design the clothing items in the collection. The Tommy x Mercedes-AMG F1 x Awake NY streetwear collection consists of seven gender-inclusive pieces. Each piece references archival racing-themed styles with a New York streetwear design approach. A standout item in the collection is a classic baseball jersey that references Americana with the racing numbers of Lewis Hamilton, George Russell, and others. Another standout item in the collection is a t-shirt that celebrates the Miami Grand Prix. Image Credit: Adrienne Raquel, [hypebeast](https://hypebeast.com/2023/5/tommy-hilfiger-awake-ny-mercedes-amg-formula-one-f1-collaboration-collection-release-info), [hypebeast](https://hypebeast.com/2023/5/tommy-hilfiger-awake-ny-mercedes-amg-formula-one-f1-collaboration-collection-release-info) ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 29% | Activity: 59% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Motorsports-inspired Streetwear:** Companies can tap into the lucrative market of motorsports-inspired streetwear to attract fans of motorsports and fashion enthusiasts alike. - **Celebrity Collaborations:** Collaborations with celebrities, athletes, and sports teams can help brands create unique and highly covetable products that appeal to a wider audience. - **Gender-inclusive Fashion:** Inclusivity and diversity should be at the forefront of fashion brands' minds, and creating gender-inclusive collections is a way to tap into an underserved market while promoting inclusivity. ### Where This Applies - **Luxury Fashion:** Luxury fashion brands have a unique opportunity to create high-end motorsports-inspired streetwear that appeals to their clientele's love of exclusivity and rare finds. - **Sports Apparel:** Sports apparel companies can expand beyond traditional fan gear and expand their offerings to include stylish motorsports-inspired clothing aimed at trend-driven consumers. - **Streetwear:** Streetwear brands can collaborate with sports teams and celebrities to create limited edition collections that tap into the hype around both fashion and popular culture. ## Related on Trend Hunter - [High-Performance Racewear Collections](https://www.trendhunter.com/trends/mercedesamg-petronas-f1.md) - [Performance Teamwear Capsule](https://www.trendhunter.com/trends/petronas-f1.md) - [Unique Motorsport Partnerships](https://www.trendhunter.com/trends/mercedesamg-petronas.md) - [Distinctive Streetwear Capsules](https://www.trendhunter.com/trends/pacsun-x-formula-1.md) - [Motorsport-Inspired Premium Streetwear](https://www.trendhunter.com/trends/alpinestars.md) - [Striking Motorsport-Inspired Collections](https://www.trendhunter.com/trends/las-vegas-grand-prix.md) - [Vintage-Inspired Racecar Apparel](https://www.trendhunter.com/trends/levis-x-mclaren.md) - [Motorsport-Inspired Apparel](https://www.trendhunter.com/trends/anti-social-social-club-and-goodyear.md) - [Formula 1-Inspired Apparel](https://www.trendhunter.com/trends/formula-1inspired-apparel-malbon-golf-creates-a-formula-1-collection-for-th.md)