# Sporty Motorsport Apparel Period Correct Launches an Edgy and Graphic-Heavy Fashion Collection By Kalin Ned | Published 2018-07-04 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/motorsport-apparel References: [hypebeast](https://hypebeast.com/2018/7/period-correct-motorsport-bmw-collection) & [periodcorrect](https://periodcorrect.com/collections/motorsport) With an incredibly stylish collection of Motorsport apparel, California-based label Period Correct pays tribute to German automaker [BMW](https://www.trendhunter.com/trends/cao-fei-art-car). The capsule is comprised out of sleek and comfortable casual wear that subtly references "the car behemoth's M series vehicles and their racing history." The inspiration fuels a capsule of Motorsport apparel that boasts a heavy use of graphics — from a photographic representation of an engine that reads 'BMW MPower' to 'SCHNITZER'-detailed sleeve branding. Period Correct's offerings range from t-shirts to patterned Stance socks and GORE-TEX-lined caps. All in all, the Motorsport apparel is catered to the car lover and effectively offers a stylish and comfortably sporty approach to the contemporary wardrobe. Photo Credits: Gage Bantiles ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 45% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Motorsport Apparel Trend:** As car culture continues to be a trend, fashion brands have a great opportunity to develop stylish and edgy collections that appeal to car enthusiasts. - **Graphic-heavy Fashion Collection Trend:** The use of bold graphics in fashion collections is a trend that is highly appealing to consumers looking for standout pieces. - **Comfort-focused Sporty Apparel Trend:** Clothing items that offer both style and comfort have been very popular in recent years, with athleisure being a great example. ### Sectors Adopting This - **Fashion Industry:** Fashion designers and manufacturers can take advantage of the rising Motorsport apparel trend by creating collections that cater to the car enthusiast audience. - **Automotive Industry:** Automakers like BMW can collaborate with fashion brands to create limited edition clothing collections that pay homage to their racing history. - **Sports Retail Industry:** Sports retailers can add sporty yet stylish apparel items to their offerings, capitalizing on the popularity of athleisure and comfort-focused clothing. ## Related on Trend Hunter - [Motorsport-Inspired Premium Streetwear](https://www.trendhunter.com/trends/alpinestars.md) - [Artful Car-Themed Capsule](https://www.trendhunter.com/trends/cao-fei-art-car.md) - [High-Performance Racewear Collections](https://www.trendhunter.com/trends/mercedesamg-petronas-f1.md) - [Auto-Inspired Apparel Capsules](https://www.trendhunter.com/trends/percival-x-ford.md) - [Racing-Inspired Streetwear](https://www.trendhunter.com/trends/assc-and-goodyear.md) - [Motorport Style Capsules](https://www.trendhunter.com/trends/20-years-of-red.md) - [Motorsport-Style Joint Apparel](https://www.trendhunter.com/trends/carnival-x-toyota-gazoo.md) - [Striking Motorsport-Inspired Collections](https://www.trendhunter.com/trends/las-vegas-grand-prix.md) - [Accessible Motorsport Sunglasses](https://www.trendhunter.com/trends/bmw-motorsport-eyewear-collection.md)