# Contemporary Smartphone Watches Motorola's Smartwatch the Moto360 Combines Past with the Future By Eric Westcott | Published 2014-03-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/motorola-smartwatch References: [youtube](https://www.youtube.com/watch?v=dnerqDWwVgg) & [techcrunch](http://techcrunch.com/2014/03/18/motorola-introduces-the-moto-360-its-first-smartwatch-based-on-googles-android-wear/) With the newly announced Android wearable operating system, the [Motorola](https://www.trendhunter.com/trends/motorola-moto-watch-120) smartwatch is the first to announce its new 'Moto360' watch. The 'Moto360' embraces the future with the new wearable technology, but also keeps its foot in the traditional. By creating a smartwatch that has a round face and [leather strap](https://www.trendhunter.com/trends/leather-smartwatch-bands), the brand created a device that away from the [conceptual square smartwatches](https://www.trendhunter.com/trends/minimal-watch-concept) for a more traditional look and feel. The traditional look to the watch opens up the market to not just the youth of today but also the older generations who are used to the warm feel of genuine leather. When developed, the Motorola smartwatch will be the perfect gift for dad who will be able to keep track of events, weather and the time to name a few features. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 16% | Activity: 42% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Smartwatch Technology:** The Moto360 smartwatch combines the latest in wearable technology with a traditional design. - **Youth and Older Generations:** The traditional look of the Moto360 smartwatch appeals to both younger and older consumers. - **Gifts for Dad:** The Moto360 smartwatch offers a range of features that make it the perfect gift for fathers. ### Sectors Adopting This - **Wearable Technology:** The Moto360 smartwatch is a game-changer in the wearable technology industry, combining innovation with style. - **Fashion and Accessories:** The traditional design and genuine leather strap of the Moto360 smartwatch taps into the fashion and accessories industry. - **Electronics and Gadgets:** The Moto360 smartwatch adds a new and innovative product to the electronics and gadgets market, catering to tech-savvy consumers. ## Related on Trend Hunter - [Omni-Compatible Budget Smartwatches](https://www.trendhunter.com/trends/motorola-moto-watch-120.md) - [Hybrid Fitness Smartwatches](https://www.trendhunter.com/trends/moto-watch-40.md) - [Collaboration Budget-Friendly Smartwatches](https://www.trendhunter.com/trends/new-moto-watch.md) - [Retro-Futurism Smartwatch Designs](https://www.trendhunter.com/trends/justwatch.md) - [Chic Sporty Aluminum Smartwatches](https://www.trendhunter.com/trends/moto-watch-fit.md) - [Rad Retro-Style Smartwatches](https://www.trendhunter.com/trends/retrofuture-wrist-tech.md) - [Smartwatch-Attached Smartphone Concepts](https://www.trendhunter.com/trends/sony-smart-switch-ecosystem.md) - [Malleable Wearable Smartphones](https://www.trendhunter.com/trends/motorola-adaptive-display-concept.md) - [Industrial Design Smartwatches](https://www.trendhunter.com/trends/176-cs500-smartwatch.md)