# Motorola Signs Pininfarina, Design Firm of Ferrari and Maserati By Cool Hunter | Published 2006-03-03 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/motorola-signs-pininfarina-design-firm-of-ferrari-and-maserati References: [gizmodo](http://www.gizmodo.com/gadgets/cellphones/motorola-signs-design-firm-pininfarina-157702.php) "[Pininfarina](https://www.trendhunter.com/trends/inkar), the design firm behind such gorgeous automobiles as [Ferrari](https://www.trendhunter.com/trends/2025-12cilindri), Maserati (pictured above) and Alfa, in addition to that whacked-looking Olympic Torch, has now been signed up by [Motorola](https://www.trendhunter.com/trends/brilliant-collection) for the next three years to design cellphones. Fact is, Motorola and Pininfarina had a short agreement a couple of years ago, and it seemed like suddenly there were some really nice-looking cellphone designs coming out of Motorola after that." (Gizmodo) Note: The vehicle pictured in the Pininfarina Maserati Birdcage75 concept... ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 84% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Automotive-inspired Designs:** Disruptive innovation opportunity: Explore integrating automotive design elements into other consumer electronics products. - **Cross-industry Collaborations:** Disruptive innovation opportunity: Encourage partnerships between design firms and technology companies to create unique and visually appealing products. - **Design as a Competitive Advantage:** Disruptive innovation opportunity: Emphasize design as a key differentiator in the highly competitive consumer electronics market. ### Industries Being Reshaped - **Consumer Electronics:** Disruptive innovation opportunity: Incorporate high-end design elements from industries like automotive to enhance the visual appeal and perceived value of electronic devices. - **Automotive:** Disruptive innovation opportunity: Explore collaborations with technology companies to integrate cutting-edge technology and connectivity features into automobiles, enhancing the overall driving experience. - **Design and Creative Services:** Disruptive innovation opportunity: Leverage cross-industry collaborations to expand design services beyond traditional industries, such as automotive and architecture, and apply design expertise in emerging sectors like technology. ## Related on Trend Hunter - [Luxe Car-Inspired Cases](https://www.trendhunter.com/trends/inkar.md) - [Premium Crystal-Adorned Phones](https://www.trendhunter.com/trends/brilliant-collection.md) - [Strikingly Colorful Smartphones](https://www.trendhunter.com/trends/colorful-smartphone.md) - [Bespoke Auto Commissions](https://www.trendhunter.com/trends/bespoke-auto.md) - [Inaugural Fully Electric Cars](https://www.trendhunter.com/trends/fully-electric-car.md) - [Pink Socialite Smartphones](https://www.trendhunter.com/trends/razr-plus-1.md) - [One-Of-A-Kind Custom-Made Vehicles](https://www.trendhunter.com/trends/custommade-vehicle.md) - [Wacky Design Smartphones](https://www.trendhunter.com/trends/playful-phone-experimentation.md) - [Sleek Superhero Sports Cars](https://www.trendhunter.com/trends/pininfarina-b95-gotham.md)