# Smartphones for Boomers Motorola 'Nest' is Kinetically Charged & Acts as Digital Scrapbook By Marissa Brassfield | Published 2009-03-03 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/motorola-nest References: [thedesignblog.org](http://www.thedesignblog.org/entry/motorola-nest-wants-you-to-connect-visually-and-emotionally/) & [coroflot](http://www.coroflot.com/public/individual_file.asp?individual_id=141568&portfolio_id=1896531&keywords=%20%20Kelly%20Bremer&c=1&) The [Motorola](https://www.trendhunter.com/trends/playful-phone-experimentation) 'Nest' is a [concept phone](https://www.trendhunter.com/trends/meti) by Kelly Bremer that's targeted at female baby boomers. Its sleek, refined design is inspired by women's jewelry, and the phone's exterior casing is made of makroblend plastic for durability. The Motorola 'Nest' is meant to be a phone with enough digital features to be useful without being overbearing. There's a slideshow feature, as well as a [touchscreen interface](https://www.trendhunter.com/trends/clicks-communicator) to rotate and view pictures. The phone can charge in its base or through kinesis when the phone is moved. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 62% | Activity: 52% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Digital Scrapbooking:** The Motorola 'Nest' concept phone offers a digital scrapbooking feature, opening up opportunities for technology companies to create innovative platforms for organizing and sharing memories. - **Boomer-focused Smartphones:** The Motorola 'Nest' caters specifically to female baby boomers, creating a niche market for smartphone manufacturers to develop tailored devices for this demographic. - **Kinetically Charged Devices:** The kinesis charging feature of the Motorola 'Nest' presents an opportunity for electronics companies to explore and implement alternative methods of charging devices, decreasing reliance on traditional charging cables. ### Sectors Adopting This - **Technology:** The concept of digital scrapbooking in the Motorola 'Nest' opens up opportunities for technology companies to develop new platforms and applications catering to users' nostalgia and desire for personalization. - **Mobile Devices:** The boomer-focused smartphone market, as exemplified by the Motorola 'Nest', offers potential for mobile device manufacturers to tap into an underserved demographic and develop tailored products that meet the specific needs and preferences of this consumer segment. - **Electronics Manufacturing:** The kinesis charging technology in the Motorola 'Nest' highlights an opportunity for electronics manufacturers to invest in and develop innovative charging solutions that offer convenience and mobility for consumers. ## Related on Trend Hunter - [Nostalgic Flip Phone Concepts](https://www.trendhunter.com/trends/nokia-n90.md) - [Retro-Futuristic Cellphone Designs](https://www.trendhunter.com/trends/noka-7610-5g.md) - [Industrial Cellphone Concepts](https://www.trendhunter.com/trends/nokia-n90-x-nothing-concept.md) - [Wacky Design Smartphones](https://www.trendhunter.com/trends/playful-phone-experimentation.md) - [Malleable Wearable Smartphones](https://www.trendhunter.com/trends/motorola-adaptive-display-concept.md) - [Millennium-Inspired Cellphones](https://www.trendhunter.com/trends/nokia-phones.md) - [Innovative Size-Changing Phones](https://www.trendhunter.com/trends/motorola-rizr.md) - [Nostalgic Colorful Flip Phones](https://www.trendhunter.com/trends/2660-flip.md) - [Premium Crystal-Adorned Phones](https://www.trendhunter.com/trends/brilliant-collection.md)