# Purple Phones for Fall Motorola Motojewel Clamshell By Rachel Webb | Published 2008-09-05 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/motorola-motojewel References: [mobileburn](http://www.mobileburn.com/news.jsp?Id=5213) [Motorola](https://www.trendhunter.com/trends/brilliant-collection) unveiled its new phone, the **[Motorola Motojewel Clamshell Mobile](https://www.trendhunter.com/trends/huawei-pura-x)**, for the fashion conscious female. Available in November, the Motorola Motojewel comes with its own mini clutch bag that can hold everything a girl would need for a night out on the town... or so Motorola says. They’re wrong. We all carry more than a phone, credit card and lipstick, don’t we? But hey, it's still a good idea. The Motojewel has a 2 megapixel digital camera and a music player with easy sync to [Microsoft](https://www.trendhunter.com/trends/edge-copilot)’s Windows Media Player. Down to the important bit: the Motojewel comes in a “midnight quartz” colour with a purple keypad. As we've previously mentioned, and as recapped below, purple is *the* hue for fall. The Motorola Motojewel will only be available for a limited time, and can only be found at the UK retail chain, Carphone Warehouse. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 11% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Fashion-forward Mobile Devices:** Disruptive innovation opportunity: Create mobile devices targeted specifically towards fashion-conscious individuals, incorporating stylish designs and accessories. - **Multifunctional Clutch Bags:** Disruptive innovation opportunity: Develop clutch bags that not only hold essentials like phones, credit cards, and cosmetics, but also offer additional features such as charging capabilities or built-in trackers. - **Color Trend: Purple for Fall:** Disruptive innovation opportunity: Capitalize on the popularity of purple during the fall season by releasing products or designs that incorporate this trendy color. ### Where This Applies - **Mobile Technology:** Disruptive innovation opportunity: Explore opportunities to merge fashion and technology by creating mobile devices that cater to the style preferences of consumers. - **Fashion Accessories:** Disruptive innovation opportunity: Develop innovative clutch bags that go beyond traditional usage, offering unique features and functionalities to meet the changing needs of consumers. - **Retail:** Disruptive innovation opportunity: Collaborate with exclusive retail chains to launch limited-edition products, creating a sense of exclusivity and driving customer engagement. ## Related on Trend Hunter - [Premium Crystal-Adorned Phones](https://www.trendhunter.com/trends/brilliant-collection.md) - [Magenta-Hued Flip Phones](https://www.trendhunter.com/trends/motorola-razr-plus.md) - [Nostalgic Updated Flip Phones](https://www.trendhunter.com/trends/razr-bundle.md) - [Strikingly Colorful Smartphones](https://www.trendhunter.com/trends/colorful-smartphone.md) - [Peach-Hued Smartphones](https://www.trendhunter.com/trends/pantone-x-motorola.md) - [Pastel Purple Smartphones](https://www.trendhunter.com/trends/bora-purple.md) - [Mousse-Hued Smartphones](https://www.trendhunter.com/trends/pantone-x-motorola-2025.md) - [Embellished Calming Smartphones](https://www.trendhunter.com/trends/pantone-and-motorola.md) - [Wacky Design Smartphones](https://www.trendhunter.com/trends/playful-phone-experimentation.md)