# Sci-Fi Thriller Phone Ads The Motorola Droid X Ad is All About Futurism By Tiana Reid | Published 2010-06-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/motorola-droid-x References: [adweek.blogs](http://adweek.blogs.com/adfreak/2010/06/droid-teaser-spots-worth-keeping-an-eye-on.html) & [motorola](http://www.motorola.com/Consumers/US-EN/GLP) The 15-second commercial for the [Motorola](https://www.trendhunter.com/trends/styled-with-moto) Droid X is more akin to a [futuristic science fiction film](https://www.trendhunter.com/trends/hexclad) than a commercial for a smart phone. The teaser doesn't mention anything about the product or its features, but when do advertisements actually sell products anymore? The main focus seems to now be on the product's brand rather than the product itself. The Motorola brand is all about high-tech gadgetry, and the ad follows this accordingly using the Motorola Droid X. Check out the video and be prepared to feel like you're watching a trailer for the latest sci-fi thriller. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 12% | Activity: 63% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Futuristic Advertising:** Opportunity for brands to create ads that capture the attention and imagination of viewers through a sci-fi or futuristic theme. - **Brand-focused Marketing:** Shift in focus from product features to building a strong brand identity and association with high-tech gadgets. - **Cinematic Commercials:** Increasing popularity of commercials that resemble movie trailers, creating a captivating and immersive viewing experience. ### Where This Applies - **Smartphone Manufacturing:** Innovation opportunities for smartphone manufacturers to create futuristic ads that highlight the cutting-edge features and design of their products. - **Advertising and Marketing:** Companies in the advertising and marketing industry can explore creative ways to capture consumer attention by incorporating cinematic storytelling and futuristic themes into their campaigns. - **Entertainment and Media:** Opportunity for entertainment and media companies to explore partnerships with brands to create immersive and engaging ads that resemble movie trailers or sci-fi thrillers. ## Related on Trend Hunter - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md) - [Branded Holographic Spectacles](https://www.trendhunter.com/trends/holographic-spectacle.md) - [GenAI Flip Phone Campaigns](https://www.trendhunter.com/trends/styled-with-moto.md) - [Mobile Device Durability Ads](https://www.trendhunter.com/trends/apple-trust-issues.md) - [Cinematic Video Game Spots](https://www.trendhunter.com/trends/droga5s-wake-up.md) - [Component-Revealing Phone Cases](https://www.trendhunter.com/trends/dbrand-x-ray.md) - [Sci-Fi-Inspired Kitchenware Commercials](https://www.trendhunter.com/trends/hexclad.md) - [Gen-Z-Targeted Phone Spots](https://www.trendhunter.com/trends/recipe-ideas.md) - [Distraction-Free Flip Phones](https://www.trendhunter.com/trends/consumer-cellular.md)