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# $2,000 Watch Inspired Phones
The Motorola AURA

By TechnoGadget | Published 2008-10-22 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/motorola-aura
References: [gizmag](http://www.gizmag.com/motorola-aura-mobile-phone/10234/)

Great news for style-seeking tech geeks out there: the [Motorola](https://www.trendhunter.com/trends/razr-plus-1) AURA has just been launched. This unique and fashionable cell phone acts as a strong entry for Motorola into the newly popular genre of fashion mobiles. It's stylish, highly-detailed, and made with top of the line materials that make it ooze with flair and elegance.

Just take a look at its physical features. It has a 62-carat sapphire crystal lens that is scratch-resistant, 300 dpi resolution that is capable of incorporating a whopping 16 million colors, rotating blade mechanism that is made of [Rockwell](https://www.trendhunter.com/trends/Full-Stack-Software) 50-55 steel gears and [Swiss](https://www.trendhunter.com/trends/red-light-therapies)-made main bearing, tungsten coated keypad, PVD coated housing, and so much more!

The Motorola AURA also features an on board memory of 2GB, 2MP camera, hands-free Bluetooth connectivity, H.264 video capturing capability, as well as an open source browser.

What sets it apart from other cell phones on the market is its uniquely designed liquid-crystal display in circular form. The makers of the Motorola AURA got their inspiration from a luxury watch design, which led to the creation of this innovative mobile phone. It really looks elegant, but it also costs a lot. The Motorola AURA reportedly costs around $2000 US a piece.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 47% | Activity: 45% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What Makes This Trend Stand Out

- **Fashion Mobiles:** The rise of fashion mobiles presents opportunities for innovative designs and premium materials.
- **Luxury-inspired Design:** The trend of luxury-inspired designs in consumer electronics provides opportunities for high-end, aesthetically pleasing products.
- **Circular Displays:** Circular displays in mobile phones offer a unique and elegant user experience, opening up possibilities for disruptive design innovations.

### Sectors Adopting This

- **Consumer Electronics:** Consumer electronics companies can tap into the trend of fashion mobiles and luxury-inspired designs to create premium, stylish devices.
- **Mobile Phones:** The mobile phone industry can explore circular displays and innovative designs to differentiate their product offerings and cater to style-conscious consumers.
- **Luxury Goods:** Luxury goods manufacturers can collaborate with technology companies to create high-end mobile phones with luxury-inspired designs and materials.

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