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# Blingtastic Phone Upgrades
The Brilliantly Bedazzled Motorola Aura Diamond Edition

By Katherinev123 | Published 2009-10-26 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/motorola-aura-diamond-edition
References: [luxurylaunches](http://www.luxurylaunches.com/gadgets/motorola_aura_diamond_edition_dazzles_with_midas_touch.php) & [unwiredview](http://www.unwiredview.com/2009/10/23/motorola-aura-diamond-edition-announced-costs-5730/)

Motorola is releasing yet another extravagantly priced phone, but this one is blinged-out like no other. The Motorola Aura Diamond Edition is essentially a jazzed up version of the [Motorola Aura](http://www.trendhunter.com/trends/sexy-unsmartphones-motorola-aura-boasts-outer-beauty-over-inner) promoted last year, and costs about $3,700 more than its predecessor.

The reason for the price difference: diamonds, diamonds, diamonds! Plated in 18-karat gold, it boasts thirty-four [dazzling diamonds](https://www.trendhunter.com/trends/loewe-and-jacob-co), thirty of which adorn the phone’s front circular display (the remaining four decorate the phone’s navigation key and keypad). The Motorola Aura Diamond Edition also includes CrystalTalk technology, [stereo Bluetooth](https://www.trendhunter.com/trends/motorola-moto-smartphones), email, web browsing, camera, and 2GB of internal memory.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 24% | Activity: 53% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Why This Trend Is Growing

- **Luxury Tech:** The trend of luxury tech products is growing, presenting opportunities for companies to create indulgent and extravagant devices for consumers who value high-end products.
- **Personalization:** The trend of personalization is continuing to grow, and companies can capitalize on it by offering customization options for their luxury tech devices, allowing consumers to create a one-of-a-kind product.
- **Status Symbol:** Luxury tech devices have become a status symbol for consumers, especially in the high-end market, creating opportunities for companies to market and sell to consumers who value exclusivity and extravagance.

### Industries Being Reshaped

- **Luxury Goods:** The luxury goods industry can capitalize on the trend of luxury tech, by creating high-end tech products that appeal to those who value exclusivity and high-end items.
- **Smartphone:** The smartphone industry can offer personalization options, such as customized cases or engravings, to capitalize on the trend of personalization in luxury tech devices.
- **Jewelry:** The jewelry industry can partner with tech companies to create blinged-out tech products, presenting opportunities for consumers to combine their love of high-end jewelry and technology.

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