# Motorcycle-Inspired Watches The Ducati One and Desmo By Elsa Blaine | Published 2008-11-11 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/motorcycle-inspired-watches-ducati-one-and-desmo References: [luxist](http://www.luxist.com/2008/11/10/new-ducati-watches-from-binda/) & [ducati](http://www.ducati.com/company/pud/pud.jhtml) [Ducati](https://www.trendhunter.com/trends/xdaviel-nera)’s [powerful and assertively designed motorcycles](https://www.trendhunter.com/trends/ducati-panigale-v4-lamborghini) are the inspiration for two new Swiss-made watches. The ultra-cool black, silver and red timepieces are made by Binda Group. The motorcycle influenced details include a band styled after a racing tire tread on the essentially black ‘Ducati One’, and aggressive [instrument-like faces](https://www.trendhunter.com/trends/top-time-collection). The ‘Desmo’ model was named after the ‘Desmodromic system’ which is a technological advancement on all Ducati motorcycles. The brand’s signature red appears as accenting shots of colour on both designs. These watches reflect the brand’s sexy Italian style to perfection; that from a woman’s perspective. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 39% | Activity: 13% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Motorcycle-inspired Watches:** Motorcycle-inspired watches with aggressive instrument-like faces and racing tire tread bands offer innovation opportunities that combine fashion and function. - **Swiss-made Timepieces:** The use of Swiss-made precision technology in motorcycle-inspired timepieces provides opportunities for innovation in the luxury watch market. - **Brand-inspired Accessories:** Designing fashionable accessories inspired by brands like Ducati offers disruptive innovation opportunities in the fashion industry. ### Industries Being Reshaped - **Luxury Watches:** The integration of motorcycle-inspired design into Swiss-made watches offers new and exciting opportunities in the luxury watch market. - **Motorcycles:** The Ducati-inspired watches offer opportunities for brand expansion and diversification in the motorcycle industry. - **Fashion:** The intersection of motorcycle-inspired design and high-fashion provides opportunities for innovative and bold accessories in the fashion industry. ## Related on Trend Hunter - [Leather-Adorned Italian Superbikes](https://www.trendhunter.com/trends/xdaviel-nera.md) - [Collaborative Motorsport Watches](https://www.trendhunter.com/trends/brm-x-honda.md) - [Ultra-Luxe Italian Superbikes](https://www.trendhunter.com/trends/panigale.md) - [Custom Aluminum Motorcycles](https://www.trendhunter.com/trends/ducati-821.md) - [Desert-Ready Dirt Bikes](https://www.trendhunter.com/trends/desertx.md) - [Sports Car-Branded Watch Designs](https://www.trendhunter.com/trends/aston-martins-formula-one-team.md) - [Black Carbon Cyclist Timepieces](https://www.trendhunter.com/trends/tudor-pelagos-fxd-chrono-cycling-edition.md) - [Italian Luxury-Leather Motorbike Seats](https://www.trendhunter.com/trends/xdiavel-nera.md) - [Racing-Inspired Chronographic Watches](https://www.trendhunter.com/trends/top-time-collection.md)