# Denim Motorcycle Apparel Burds LDN Creates Fashionable Riding Gear for Women By M | Published 2016-01-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/motorcycle-apparel References: [coolhunting](http://www.coolhunting.com/style/burds-denim-london) & [burdsldn](http://burdsldn.com/) Adding femininity to motorcycling is London-based fashion brand Burds LDN that creates stylish [denim motorcycle apparel](https://www.trendhunter.com/trends/kiko-kostadinov-x-fox-lab) for woman that is stylish as well as functional. The designs are primarily made out of [blue denim fabrics](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi) combing a seamless fusion of both style and sport performance. Motorcycle gear is an important part of the sport, giving riders an opportunity to add a level of safety to the activity as well as channel their own personal style. The Burds LDN collection contains pieces built to last with a durable design that can be worn by women both on and off the bike. The pieces feature a denim aesthetic that is supported with [suede and leather detailing](https://www.trendhunter.com/trends/rudsaks-cassie-sb) as well as double stitches and heavier fabric. The line carries items such as jeans, jackets overalls and shirts. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 80% | Activity: 79% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Feminine Motorcycle Gear:** Opportunity for other companies to create fashionable and safe motorcycle apparel for women. - **Denim Motorcycle Apparel:** Companies could use denim fabrics and details for motorcycle apparel design. - **Functional Fashion:** The idea of functional fashion could be applied to other industries outside of motorcycle gear design. ### Where This Applies - **Fashion:** Opportunity for fashion companies to design motorcycle apparel that is both stylish and safe. - **Automotive:** Companies in the automotive industry could expand their product line to include fashionable and safe motorcycle apparel for women. - **Sports:** There is potential for the sports industry to create motorcycle gear for women that combines fashion and function. ## Related on Trend Hunter - [British Bicycle Apparel Collections](https://www.trendhunter.com/trends/brompton-bicycle.md) - [Leather Motto Jackets](https://www.trendhunter.com/trends/leather-motto-jackets.md) - [Stylish Technical Motorcycle Jackets](https://www.trendhunter.com/trends/aether-mulholland-motorcycle-jacket.md) - [Protective Airbag Jeans](https://www.trendhunter.com/trends/mocycle.md) - [Ornate Western Outerwear](https://www.trendhunter.com/trends/wonderwest-birch-studded-denim.md) - [Motorsport-Inspired Premium Streetwear](https://www.trendhunter.com/trends/alpinestars.md) - [Modest Cycling Gear Collections](https://www.trendhunter.com/trends/cycling-hijab.md) - [Reinvented Motorcross Gear](https://www.trendhunter.com/trends/kiko-kostadinov-x-fox-lab.md) - [Japanese Bike Culture-Themed Fashion](https://www.trendhunter.com/trends/neighborhood-x-palace.md)