# Doggy Derriere Ads The Motor Master Floor Disinfectant Campaign Looks Upwards By Leslie Chen | Published 2013-07-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/motor-master-floor-disinfectant References: [adsoftheworld](http://adsoftheworld.com/media/print/motor_master_floor_disinfectant_dog) & [grey](http://www.grey.com/mexico/) These Motor Master Floor Disinfectant print ads get into the nitty gritty of dirt and grime with an unexpected and surprisingly insightful point of view. Created by advertising agency Grey in Mexico, the new campaign includes two ads featuring the derriere's of a [dog and cat](https://www.trendhunter.com/trends/cesar-love-like-crazy). The ads adopt the perspective of the floor, something I've definitely never seen before, in order to illustrate just how much abuse it takes in each day. The [cleaning campaign](https://www.trendhunter.com/trends/little-messes) is completed with the copy "What is on your floor is not always on your mind." Although the Motor Master Floor Disinfectant ads are probably not what you would choose to look at if given a choice, they undoubtedly get their message across loud and clear. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 84% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Novel Perspectives:** The use of unique perspectives in advertising campaigns that provide a fresh take on everyday objects. - **Playful Shock Value:** The use of seemingly unrelated imagery in advertising campaigns that elicit a double take. - **Humorous Personification:** The use of personified objects in advertising campaigns that bring a smile to the viewer's face. ### Where This Applies - **Consumer Goods:** Companies in the consumer goods industry can utilize novel perspectives in their marketing strategies to differentiate their products from competitors. - **Advertising:** Advertising agencies can use playful shock value and humorous personification as innovative and effective techniques to produce highly effective campaigns for clients. - **Cleaning Services:** Companies in the cleaning services industry can use this as an opportunity to promote and increase awareness for their products and services. ## Related on Trend Hunter - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Social Home Cleaning Campaigns](https://www.trendhunter.com/trends/clr-brands-so-clean-so-hot.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md)