# Boxy Minimalist Motorbikes Joey Ruiter Strips Down Two-Wheelers with the Moto Undone By Matt Ho | Published 2011-09-10 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/moto-undone References: [core77](http://www.core77.com/blog/transportation/joey_ruiter_outdoes_himself_with_moto_undone__20465.asp) & [jruiter](http://www.jruiter.com/) One glance at the Moto Undone by Joey Ruiter will tell you that it's not a conventional motorbike. There is no missing its extremely unconventional design. The Moto Undone is an [unusual motorcycle](https://www.trendhunter.com/trends/ultraviolette-shockwave) that actually doesn't even look like a bike. The gas tank, gauge and even the pipes are basically nowhere to be found. The whole idea for this strange two-wheeler was to strip away the "historical attributes that make them so great," according to Ruiter. So instead, the design goes for a [boxy, silver design](https://www.trendhunter.com/trends/dab-1-transparent-edition) that's never been seen before in the world of motorbikes. Under the hood is a 1000w 48v [electric hub motor](https://www.trendhunter.com/trends/c6) that gives it a range of 90 miles (three hours). Riding information such as speed and GPS is displayed through a smartphone through an app. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 96% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Boxy Motorcycle Design:** Opportunities for disruptive innovation in motorcycle design by incorporating unconventional shapes and designs. - **Electric Hub Motor Technology:** Opportunities for disruptive innovation in motorbike technology by exploring the capabilities of electric hub motors. - **Smartphone Integration in Motorcycle Riding:** Opportunities for disruptive innovation in motorcycle riding experience by exploring how smartphones can display and enhance riding information. ### Where This Applies - **Automotive Industry:** Opportunities for disruptive innovation in the automotive industry by exploring unconventional designs and electric hub motors. - **Consumer Electronics Industry:** Opportunities for disruptive innovation in the consumer electronics industry by exploring smartphone integration in motorcycle riding. - **Outdoor and Recreational Industry:** Opportunities for disruptive innovation in the outdoor and recreational industry by exploring unconventional and minimalist motorcycle designs. ## Related on Trend Hunter - [Barebones Motorcycle Concepts](https://www.trendhunter.com/trends/barbones-motorcycle.md) - [Hybrid Design Electric Motorcycles](https://www.trendhunter.com/trends/instinct-electric-motorcycle.md) - [Transparent Electric Cafe Racers](https://www.trendhunter.com/trends/crdos-ghost-concept-motorcycle.md) - [Neo-Minimal E-Bike Concepts](https://www.trendhunter.com/trends/diode.md) - [Electric Cafe Racer Concepts](https://www.trendhunter.com/trends/hyundai-ioniq-q.md) - [Cutely Compact Commuter Mopeds](https://www.trendhunter.com/trends/mini-bike.md) - [60s-Inspired Electric Superbikes](https://www.trendhunter.com/trends/robert-turner.md) - [Electric Cafe Racer Motorcycles](https://www.trendhunter.com/trends/tesla-model-m-bike.md) - [Minimalist X-Frame E-Bikes](https://www.trendhunter.com/trends/honbike-uni4.md)