# Eco-Optimized SUVs The Motive VPV Gives the Active Driver an Energy-Efficient Alternative By Amelia Roblin | Published 2011-03-28 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/motive-vpv References: [ecofriend](http://www.ecofriend.com/entry/versatile-performance-vehicle-a-clean-evolution-of-the-suv/) & [motiveind](http://www.motiveind.com/FD-VPV.html) Many SUV owners are highly active types who enjoy [ski trips, camping](https://www.trendhunter.com/trends/kia-ev9-advntr-and-pv5-wkndr-concepts) or hobbies and jobs that require material transportation, so a car like the Motive VPV may actually match such personalities much more than existing gas-guzzling automobiles. Motive Industries Inc. has been working on a [eco-friendly concept car](https://www.trendhunter.com/trends/elevated-velocity) that upholds the earth-conscious values of these people who enjoy sports and interacting with nature. A reinvention of the familiar heavy-duty form of the conveyance gives way to the exploration of cutting-edge technologies that can build a sturdy but [much more lightweight and aerodynamic body](https://www.trendhunter.com/trends/vision-xcompact). New engineering to the chassis and the fenders, with the application of in-wheel electromagnetic motors, gives the Motive VPV (Versatile Performance Vehicle) much improved efficiency for vastly enhanced fuel economy. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 36% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Lightweight Suvs:** The trend towards lightweight SUVs presents an opportunity for car manufacturers to cater to active individuals who value energy-efficiency. - **Aerodynamic Design:** The trend towards aerodynamic designs in SUVs provides an opportunity for companies to develop vehicles with improved fuel efficiency. - **Electric Suvs:** The trend towards electric SUVs allows car manufacturers to offer eco-friendly alternatives that are well-suited for active individuals. ### Sectors Adopting This - **Automotive Industry:** The automotive industry can capitalize on the trend towards eco-optimized SUVs by producing lightweight, aerodynamic, and electric models. - **Outdoor Recreation Industry:** The outdoor recreation industry can benefit from the rise of eco-optimized SUVs as they cater to active individuals who enjoy sports and nature activities. - **Alternative Energy Industry:** The alternative energy industry has an opportunity to provide innovative solutions, such as in-wheel electromagnetic motors, to improve the efficiency and fuel economy of SUVs. ## Related on Trend Hunter - [Recycled Material Vehicle Concepts](https://www.trendhunter.com/trends/akxy2-vehicle.md) - [Posh Practical Hybrid SUVs](https://www.trendhunter.com/trends/honda-zrv.md) - [Eco-Friendly All-Terrain SUVs](https://www.trendhunter.com/trends/toyota-bz-woodland.md) - [Off-Grid Exploration Vans](https://www.trendhunter.com/trends/gac-van-life-autonomous-vehicle.md) - [Adventurous Off-Road Electric Vans](https://www.trendhunter.com/trends/electric-adventure-utv.md) - [Shapeshifting Communal EVs](https://www.trendhunter.com/trends/kia-concept.md) - [Sleek Solar-Powered SUVs](https://www.trendhunter.com/trends/humble-one-suv.md) - [Miniscule Electric SUVs](https://www.trendhunter.com/trends/mini-suv.md) - [Trail-Targeted SUV Models](https://www.trendhunter.com/trends/lucid-gravity-x-concept.md)