# Writer-Targeted Coffee Cups This Motivational Mug Uses Cussing as a Productivity Strategy By Alyson Wyers | Published 2015-02-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/motivational-mug References: [thatsnerdalicious](http://www.thatsnerdalicious.com/caffeine/these-motivational-mugs-are-perfect-for-easily-distracted-writers/) & [vampiremob](http://www.vampiremob.com/joe-s-mug-store.html) This motivational mug was designed specifically with writers and wannabe authors in mind. Available from Joe's Mug Store on VampireMob, the mug reads 'Write the F****** BOOK!' for a blunt reminder do get work done. The coffee cup comes in a few different styles, including one with the expletive written out in full instead of offensive letters supplemented with asterisks. They also come in white or black handles with a matching black rim. Or if you are working on a different creative medium, 'Write the F****** SCRIPT!' and 'Make Some F****** ART!' are also options. Whether you go with the cussing version or the PG rated motivational mug, you will get a daily dose of tough love along with your morning caffeine. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 49% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### What Makes This Trend Stand Out - **Motivational Mugs:** Opportunity to disrupt the home goods industry by offering unique and personalized motivational messages to different customer segments. - **Personalized Products:** Opportunity to disrupt the product customization industry by offering custom designs for different professions or hobbies. - **Profanity in Products:** Opportunity to disrupt the traditional norms in product design by incorporating profanity in a creative and humorous way. ### Sectors Adopting This - **Home Goods:** Opportunity for disruptive innovation in the home goods industry by offering unique and personalized motivational messages in products such as coffee cups and home decor. - **Product Customization:** Opportunity for disruptive innovation in the product customization industry by offering tailored designs for different professions or hobbies, such as writer-targeted mugs or artist-targeted canvas bags. - **Humor and Satire Products:** Opportunity for disruptive innovation in the novelty and humor products industry by incorporating profanity in a creative and humorous way, tapping into a growing demand for satire and sarcasm in consumer products. ## Related on Trend Hunter - [Humorous Profanity Candles](https://www.trendhunter.com/trends/fuck-this-candle.md) - [Love-Reminding Kitchenware](https://www.trendhunter.com/trends/i-love-you-because-mug.md) - [Motivational Takeaway Cups](https://www.trendhunter.com/trends/national-coffee-day-cups.md) - [Utensil Holding Mugs](https://www.trendhunter.com/trends/1handmug.md) - [Coffee-Inspired Pens](https://www.trendhunter.com/trends/sheaffer-coffee-edition.md) - [Temperature-Regulating Coffee Mugs](https://www.trendhunter.com/trends/cauldryn-coffee-pro.md) - [Hidden Cat Kitchenware](https://www.trendhunter.com/trends/cute-cat-coffee-cup.md) - [Gamified Writing Devices](https://www.trendhunter.com/trends/otona-no-yaruki-pen.md) - [Cheeky Family-Friendly Swearing Campaigns](https://www.trendhunter.com/trends/youll-swear-by-them.md)