# Motivational Sportswear Discounts This Incentive Encourages People to Save Money By Getting Fit By Pedro Gaspar Fernandes | Published 2017-04-13 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/motivational-discounts References: [lsnglobal](https://www.lsnglobal.com/briefing/article/20732/motivational-discounts) The Up + Down Programme is a [fitness incentive](https://www.trendhunter.com/trends/gains-app) that offers discounts on new sportswear as a consumer's body shape changes. The incentive comes from athletic clothing brand RYU in an effort to acknowledge the effects that training will have on an athlete’s build – either through muscle gain or weight loss. Consumers who join RYU's Athlete Member Programme are able to make use of the Up + Down Programme and [trade in their old workout clothes](https://www.trendhunter.com/trends/decathlon-autumn-buyback-bonus) at one of RYU’s stores in exchange for a 50% discount on new gear. This serves as an additional motivation and encourages costumers to achieve their goals. This initiative also serves a philanthropic purpose, as the old clothes are donated to charitable organizations so that others may benefit. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 63% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Why This Trend Is Growing - **Body-positive Fitness:** Opportunity for fitness brands to create inclusive campaigns and products that reflect the diverse body shapes and sizes of their customers. - **Sustainability in Sportswear:** Opportunity for sportswear brands to create eco-friendly products and initiatives, such as donation programs and recycling initiatives. - **Athlete Membership Programs:** Opportunity for brands to create membership programs that offer perks and incentives to their most loyal and active customers. ### Industries Being Reshaped - **Athletic Clothing:** Athletic clothing brands can explore innovative initiatives that encourage fitness and motivate customers to reach their goals. - **Fitness Centers:** Fitness centers can partner with athletic clothing brands to offer discounts on sportswear, incentivizing members to achieve their fitness goals. - **Charities:** Charities can benefit from donation programs like the Up + Down Programme, providing clothing to individuals in need while promoting sustainability. ## Related on Trend Hunter - [Fitness Loyalty Programs](https://www.trendhunter.com/trends/under-armour-1.md) - [Challenge-Based Fitness Rewards Platforms](https://www.trendhunter.com/trends/collective-movement-series.md) - [Runner Loyalty Perks](https://www.trendhunter.com/trends/loyalty-perks.md) - [Empowering Fitness Journey Campaigns](https://www.trendhunter.com/trends/reform-the-rules.md) - [Regular Exercise-Encouraging Brand Initiatives](https://www.trendhunter.com/trends/zero-missed-workouts.md) - [Access-Focused Home Fitness Branding](https://www.trendhunter.com/trends/home-fitness.md) - [Wellness-Promoting Employee Initiatives](https://www.trendhunter.com/trends/summer-of-sport.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [PE Kit Concepts](https://www.trendhunter.com/trends/asics-undropped-kit.md)