# Emotional Incentive Graphs Motivating Factors at Work Show Different Desires For Men & Women By Elise Ying-Hei Ho | Published 2012-11-12 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/motivating-factors-in-workplaces References: [visual.ly](http://visual.ly/what-motivates-men-and-women-work) It’s interesting to see the [motivating factors in workplaces](https://www.trendhunter.com/trends/motivation-scientist) for men and women in the ‘What Motivates Men and Women at Work?’ infographic. According to the graph, the motivating factor for getting out of bed for men, aside from fear of failure, is to acquire more power at their workplace while women seek out security and recognition. That’s not to say that women are not afraid of failure or that men don’t seek recognition, but the statistics in the chart reflect the looming inequality in the workplace. Despite the amount of [successful females](https://www.trendhunter.com/trends/computer-science-is-everything), the stereotype of the emotional woman still exists, which is one of the motivators for women to gain more recognition for their achievements. While females seek a friendlier and [less hostile work environment](https://www.trendhunter.com/trends/company-cultures), males want to rise to higher positions so they can “exercise their authority and influence others.” ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 6% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Job Trends](https://www.trendhunter.com/jobtrends) ## Key Themes ### What Makes This Trend Stand Out - **Gender-based Motivation:** Develop customized incentive programs based on gender to boost employee satisfaction and productivity. - **Recognition and Power:** Create a workplace culture that values and rewards both recognition and positional authority to motivate all employees equally. - **Inequality Awareness:** Address gender disparities in the workplace through diversity and inclusion initiatives to create a more equitable and productive work environment. ### Sectors Adopting This - **Human Resources:** HR professionals can utilize gender-based motivation trends to effectively recruit, retain and engage employees for higher workplace productivity. - **Management Consulting:** Consulting firms can evaluate gender disparities in the workplace and develop tailored diversity and inclusion strategies to address these issues and boost organizational growth. - **Incentive Management:** Create innovative incentive programs that integrate emotional recognition and positional authority for all genders to boost motivation and workplace engagement. ## Related on Trend Hunter - [Gender Gap-Addressing Education Initiatives](https://www.trendhunter.com/trends/girls-education1.md) - [Menopause-Mindful Workplace Initiatives](https://www.trendhunter.com/trends/womens-health-month.md) - [Women-Empowering Work Programs](https://www.trendhunter.com/trends/workforce-challenges.md) - [Earning Productivity Trackers](https://www.trendhunter.com/trends/donkey-carrot.md) - [Workplace DEI Initiatives](https://www.trendhunter.com/trends/motive.md) - [Workplace Review Platforms](https://www.trendhunter.com/trends/womality.md) - [Motivating Desktop Lamps](https://www.trendhunter.com/trends/seesaw-lamp.md) - [Men-Focused Mental Health Campaigns](https://www.trendhunter.com/trends/betterhelp-1.md) - [Brand-Led Global Studies](https://www.trendhunter.com/trends/global-study.md)