# Compression-Focused Running Partnerships 2XU Announces a Three-Year Partnership with Motiv Sports By Kalin Ned | Published 2025-05-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/motiv-sports References: [insider.fitt.co](https://insider.fitt.co/press-release/2xu-and-motiv-sports-announce-multi-year-partnership/) & [MotivSports](http://www.MotivSports.com)  Performance apparel brand [2XU](https://www.trendhunter.com/trends/badwater-135) and race organizer Motiv Sports have recently announced a [three-year partnership](https://www.trendhunter.com/trends/official-product-lines) that promises to enhance runner experiences through innovative gear and [community-focused events](https://www.trendhunter.com/trends/runningman). This collaboration will position 2XU as the exclusive compression technology partner across Motiv Sports' 11 premier races, including notable events like the Long Beach Marathon and Bay to Breakers 12K. The collaboration emphasizes practical athlete support through specialized products like the 2XU Long Run Tee — a durable, performance-oriented alternative to standard race shirts. The two companies also host educational initiatives about compression benefits for those leading active lifestyles. Phyllis Blanchard, VP of Commercial Partnerships for Motiv Sports, shared about the partnership: “2XU understands what it means to back athletes, not just through words but through design, detail, and credibility. Their presence will enhance the participant experience at every level, and we’re excited to see what we can create together.” Image Credit: 2XU x Motiv Sports ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 27% | Activity: 34% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Compression Apparel Innovation:** Enhanced compression gear like the 2XU Long Run Tee offers runners cutting-edge technology to improve performance and recovery. - **Community-centric Athletic Events:** The partnership's emphasis on community-focused events fosters innovation in creating inclusive and enriching runner experiences. - **Athlete Educational Initiatives:** Educational programs about compression technology present opportunities to advance athlete knowledge and product utilization. ### Who This Affects Most - **Performance Apparel Industry:** The collaboration introduces innovative compression technologies that are set to transform the landscape of performance-focused athletic wear. - **Sports Event Management:** Integrating advanced gear and collaborative events marks a significant shift in sports event planning and participant engagement. - **Athletic Training Programs:** Focus on athlete education through this partnership highlights potential for growth in creating structured educational training modules for sports enthusiasts. ## Related on Trend Hunter - [Joint Technical Athletic Collection](https://www.trendhunter.com/trends/badwater-135.md) - [Co-Branded Marathon Series](https://www.trendhunter.com/trends/marathon-series.md) - [Marathon Runner Support Platforms](https://www.trendhunter.com/trends/marathon-runners.md) - [Comprehensive Trail Running Platforms](https://www.trendhunter.com/trends/marathon-sports.md) - [Innovative Running-Focused Partnerships](https://www.trendhunter.com/trends/paramount-running-club.md) - [Running-Focused Retail Partnerships](https://www.trendhunter.com/trends/fleet-feet.md) - [Fitness Wearable Partnerships](https://www.trendhunter.com/trends/hyrox-smart-wearables.md) - [Social Running Activities](https://www.trendhunter.com/trends/olympian-meeting.md) - [Personal Care Marathon Partnerships](https://www.trendhunter.com/trends/radox-and-the-tcs-london-marathon.md)