# Movement-Imitating Logo Sneakers Nike's Air Max 1 Wears a Unique Motion Swoosh Logo Detail By Amy Duong | Published 2018-07-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/motion-swoosh References: [highsnobiety](https://www.highsnobiety.com/p/nike-air-max-1-altered-swoosh-price-release-date/) & [hypebeast](https://hypebeast.com/2018/7/nike-air-max-1-motion-swoosh) [Nike](https://www.trendhunter.com/trends/university-gold-2) launched an exclusive pack of Air Max 1s for women this season with a unique update on its iconic [Swoosh](https://www.trendhunter.com/trends/snakeskin-colorway-2). Unlike its signature look, the new branding detail boasts an embroidered stripe design at the end, recalling a visual that imitates a consistent motion or paint stroke. The shoe's uppers are constructed from a tumbled leather and are thickly lined with mesh across the tongue and ankle collar. The new motion-inspired Swoosh is seen on both the lateral and medial areas of the shoe. It all sits on top of a white [Max Air](https://www.trendhunter.com/trends/air-max-craze) midsole and a gum outsole. The exclusive pack sees three colorways in total -- 'Guava Ice' light pink with multi-tonal stitching accents, 'Wheat' gold with Team Orange details and black with copper accents. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 80% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Embroidered Branding:** Opportunity for brands to create unique branding details using embroidery techniques. - **Motion-inspired Design:** Potential for incorporating visual elements that imitate motion or paint strokes into product designs. - **Exclusive Colorway Packs:** Demand for limited edition colorways that offer unique and distinctive options for consumers. ### Sectors Adopting This - **Fashion and Apparel:** Fashion brands can explore embroidery techniques and motion-inspired designs to create unique and eye-catching products. - **Sports and Footwear:** Sportswear companies can adopt motion-inspired design elements in their footwear products to enhance visual appeal and create differentiation. - **Streetwear and Sneaker Culture:** The sneaker industry can capitalize on exclusive colorway packs to generate excitement and boost sales among sneaker enthusiasts. ## Related on Trend Hunter - [Yellow Patterned Bold Sneakers](https://www.trendhunter.com/trends/university-gold-2.md) - [Monochromatic Patterned Sneakers](https://www.trendhunter.com/trends/thunderstorm-colorway.md) - [Silver Foil Logo Sneakers](https://www.trendhunter.com/trends/phoenix-open-colorway.md) - [Soft Brown Chunky Sneakers](https://www.trendhunter.com/trends/velvet-brown.md) - [Animal-Inspired Patterned Footwear](https://www.trendhunter.com/trends/snakeskin-colorway-2.md) - [Bold Tonal Gradient Sneakers](https://www.trendhunter.com/trends/air-max-plus-6.md) - [Slingback-Heel Zipped Sneaker Designs](https://www.trendhunter.com/trends/air-max-craze-1.md) - [Classic Technical Running Shoes](https://www.trendhunter.com/trends/air-max-waffle.md) - [Metallic-Tinged Sneaker Models](https://www.trendhunter.com/trends/air-max-moto-2k.md)