# Music-Switching Posters 'Change the Tune' Adjusts Tracks with Each Blow By Parul Rohatgi | Published 2012-04-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/motion-sensitive-poster References: [vimeo](http://vimeo.com/39491102) & [blog.agencyrepublic](http://blog.agencyrepublic.com/post/21375299708/as-featured-by) Agency Republic, a creative agency in London, has devised a fun way to change song tracks on their [Spotify](https://www.trendhunter.com/trends/see-yourself-in-sound)-powered [common audio system](https://www.trendhunter.com/trends/jamocracy1) with a 'Change the Tune' poster. The motion sensitive poster changes the song track whenever someone or something strikes it. The brainchild of Michael Robinson, the Head of Design at the agency, the poster is made up of a knock sensor, which is connected to an Arduino Nano (a circuit board) inside a Magic Box. This set-up is linked up to Spotify, the [digital music service](https://www.trendhunter.com/trends/spotiguess). Now, when anyone in the office throws anything at the poster, it moves on to the next track on Spotify. The poster is a cool way to have some office fun and also get to know your colleagues taste in music. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 42% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Key Themes Behind This Trend - **Interactive Posters:** Creating posters that respond to physical interaction can enhance user engagement and create unique experiences. - **Motion-sensitive Technology:** Using sensors to trigger actions based on movement opens up possibilities for interactive installations and personalized experiences. - **Connected Music Systems:** Integrating physical objects, such as posters, with digital music services like Spotify can offer new ways to interact with and control music. ### Where This Applies - **Advertising:** Integrating interactive elements into advertising posters can attract attention and provide an immersive brand experience. - **Technology:** Advancements in motion-sensitive technology can be applied to various fields including gaming, virtual reality, and smart home systems. - **Music Streaming:** Connecting physical objects to music streaming platforms presents opportunities for innovative marketing campaigns and enhanced user experiences. ## Related on Trend Hunter - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Real-Time Adaptive Audio Experiences](https://www.trendhunter.com/trends/interrail.md) - [Interactive Music Systems](https://www.trendhunter.com/trends/sound-maestro.md) - [Beer-Branded Music Sharing Devices](https://www.trendhunter.com/trends/heifive.md) - [Interactive Music Fitness Tools](https://www.trendhunter.com/trends/music-boxing-machine.md) - [Curvaceous Streaming Service Speakers](https://www.trendhunter.com/trends/spotify-jukebox.md) - [Motion-Powered Songs](https://www.trendhunter.com/trends/motionpowered-song.md) - [Music-Sharing Transmitted Speakers](https://www.trendhunter.com/trends/soundmotion.md) - [Tactile Interactive Music Devices](https://www.trendhunter.com/trends/yamaha.md)