# Glowing Gamer Wands Sony Delays the Motion-Detecting PS3 Controller By Marissa Liu | Published 2010-01-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/motion-detecting-ps3-controller References: [gizmowatch](http://www.gizmowatch.com/entry/sonys-motion-detecting-ps3-controller-delayed-wii-gets-to-live-longer/) & [news.bbc](http://news.bbc.co.uk/2/hi/technology/8469928.stm) With the wild success of the [Nintendo](https://www.trendhunter.com/trends/nintendo-1) Wii, other gaming devices are trying to get in on the action. [Sony](https://www.trendhunter.com/trends/sony-game-controller) will soon be releasing a motion-detecting PS3 controller. The [PlayStation 3](https://www.trendhunter.com/trends/rpcs3-overlay) is already very popular and since it is also a DVD player as well as a gaming console the only drawback to owning one is its lack of interactivity. The motion-detecting PS3 controller’s launch has been delayed until Fall 2010 so PS3 owners will have to wait for the wand like controller with a color orb on the end. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 5% | Activity: 81% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Motion-detecting Gaming Controllers:** Disruptive innovation opportunity: Develop advanced motion-detecting gaming controllers with enhanced features and interactive capabilities. - **Incorporating Interactivity in Gaming Consoles:** Disruptive innovation opportunity: Explore ways to add interactive features to gaming consoles, enhancing the overall user experience and attracting a wider audience. - **Delayed Product Launches:** Disruptive innovation opportunity: Develop strategies to minimize or eliminate delays in product launches, ensuring timely availability to target consumers. ### Industries Being Reshaped - **Gaming Technology:** Disruptive innovation opportunity: Integrate cutting-edge technologies like motion sensing and interactivity into gaming devices, creating new opportunities for immersive gaming experiences. - **Entertainment & Media:** Disruptive innovation opportunity: Explore ways to incorporate interactive features into various entertainment and media platforms, revolutionizing user engagement and entertainment consumption. - **Consumer Electronics:** Disruptive innovation opportunity: Develop innovative consumer electronic devices that combine gaming capabilities with interactive features, catering to the evolving needs and preferences of tech-savvy consumers. ## Related on Trend Hunter - [Industrial Translucent Gaming Controllers](https://www.trendhunter.com/trends/sony-game-controller.md) - [Retro-Style Game Controllers](https://www.trendhunter.com/trends/wireless-flight-stick.md) - [Vibrant Game Console Covers](https://www.trendhunter.com/trends/hyperpop-ps5.md) - [Dynamic Accessible Gaming Controllers](https://www.trendhunter.com/trends/accessible-gaming-controller.md) - [Adaptive VR Controller Concepts](https://www.trendhunter.com/trends/unreal-control-gaming-controller.md) - [Accessible Gaming Controllers](https://www.trendhunter.com/trends/project-leonardo.md) - [Handheld Motion-Control Consoles](https://www.trendhunter.com/trends/udu-console.md) - [Earth-Inspired Gaming Accessories](https://www.trendhunter.com/trends/sony-playstation-deep-earth-collection.md) - [Co-Branded Game Controllers](https://www.trendhunter.com/trends/astro-bot-dualsense.md)