# Animal-Free Ingredient Startups Motif FoodWorks Replicates Animal Fat to Create Plant-Based Food By Riley von Niessen | Published 2021-01-27 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/motif References: [madewithmotif](http://madewithmotif.com/) & [greenqueen.hk](https://www.greenqueen.com.hk/motif-foodworks-to-replicate-animal-fat-for-plant-based-meat-dairy-secret-ingredient/) Motif FoodWorks is a Boston ingredient research and innovation startup that has worked alongside a number of academic partners including the [University of Guelph](https://www.trendhunter.com/trends/fatfree-whipped-cream) and [University of Queensland](https://www.trendhunter.com/trends/cytonest-cytosurge-3d-fiber-scaffold) to come up with animal-free alternatives to traditional meat and dairy products. The startup aims to improve plant-based ingredients by replicating the flavors of animal products, and infusing them with improved nutritional and performance benefits. Recently, [Motif FoodWorks'](https://www.trendhunter.com/trends/motif-foodworks) researchers have focused on recreating the taste, texture, and appearance of animal fat, which would give plant-based meat and dairy alternatives the craveable quality they often lack. By elevating the quality of vegan ingredients, Motif FoodWorks hopes to provide complete and sustainable solutions that will positively impact consumers and the environment. Image Credit: Motif ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 88% | Activity: 96% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Ingredients:** Motif FoodWorks aims to improve plant-based ingredients by replicating the flavors of animal products and infusing them with improved nutritional and performance benefits. - **Animal Fat Replication:** Motif FoodWorks researchers have focused on recreating the taste, texture, and appearance of animal fat, which would give plant-based products a craveable quality they often lack. - **Complete and Sustainable Solutions:** Motif FoodWorks hopes to provide complete and sustainable solutions to positively impact consumers and the environment. ### Sectors Adopting This - **Food Technology:** Motif FoodWorks is a startup that specializes in ingredient research and innovation for the food industry. - **Plant-based Food:** Motif FoodWorks' animal-free ingredient research is geared towards improving plant-based meat and dairy alternatives. - **Sustainability:** Motif FoodWorks' goal of providing complete and sustainable solutions has the potential to disrupt the food industry's approach to sustainability. ## Related on Trend Hunter - [Tech-Fueled Alt Meats](https://www.trendhunter.com/trends/motif-foodworks.md) - [Plant-Based Fat Substitutes](https://www.trendhunter.com/trends/fat-substitute.md) - [Yeast-Derived Proteins](https://www.trendhunter.com/trends/fermented-meat-alternative.md) - [Proprietary Vegan Fat Patties](https://www.trendhunter.com/trends/lypid.md) - [Plant-Based 3D-Printed Meat](https://www.trendhunter.com/trends/forma-foods.md) - [Cultivated Fish Fats](https://www.trendhunter.com/trends/cultivated-fish-fat.md) - [Minimal Ingredient Alt Meats](https://www.trendhunter.com/trends/more-foods.md) - [Whole-Cut Vegan Meats](https://www.trendhunter.com/trends/plant-based-whole-cuts.md) - [Wholesome Meatless Alternatives](https://www.trendhunter.com/trends/plant-it.md)